Jonathan Cruise Aca Ca(Sa) Email and Phone Number
Jonathan Cruise ACA CA(SA) is a Chartered Accountant who qualified with Deloitte in London, UK, completing his articles in late 2009. He has earned a wide-range of public and private experience since then, and is passionate about building for growth, and supporting SME owners in achieving this. A key strength is building forward-thinking systems that deliver comparable business intelligence from the past / actual performance, through to current budgeted, and future forecasted cashflows - ensuring that the business can scale and adapt to real world information at all times.The past 11 years have been with a successful, disruptive start-up, leading to >R150 million Foreign Direct Investment into South Africa with Viva Gym (www.vivagym.co.za), where Jonathan heads up the Finance team, as well as supporting Marketing, Customer Service, IT; and at a strategic level with the MD and rest of the Board.During Covid, Jonathan started to split focus between additional clients, gaining extensive exposure to Business Brokering and assisting different types of SME owners and businesses, across diverse sectors. This culminated in becoming a Business Broker with Africa's largest network, Aldes, in 2024 - a continuation of a multi-year journey to upskill in adding value to SME owners, and supporting growth in the local economy. Alongside this, Jonathan continues to operate as a Fractional CFO, in order to remain current and impactful at an Executive level.He is a commercially-minded, reliable, pragmatic solution provider; who leads teams, secures buy-in and manages processes in order to create efficient, high quality outcomes. Influential communicator, who is able to explain complex ideas across all levels of the organization; and create win-win-win outcomes from high-stakes negotiations.
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Head Of FinanceCur8 CapitalCape Town, Wc, Za -
Business BrokerAldes Business Jan 2024 - PresentCape Town, Western Cape, South AfricaLeveraging his extensive transactional experience, Jonathan now aids Business Owners to buy and sell SMEs in Southern Africa, with the largest Business Brokerage on the continent. Full transactional support is extended to clients, as buyers today are sellers in the years to come (and vice versa).Working with the well established Western Cape Team, Jonathan offers to bring robust insights and deal processes to all types of (profitable) businesses and their owners, ensuring that value contiues to be added to the African economy, by aiding in the smooth transition of one of the most complex transaction types possible - the change in ownership of an employer, customer, supplier, and vital cog in the modern marketplace that is the SME.Please reach out to discuss any of the below services:Buying or Selling a business of any type and sizeBusiness Valuations by the most experienced Business BrokersPreparing your Business to sellConfidential marketing of your BusinessGuidance through negotiationsReliable and Legal paperwork for all transaction types -
Head Of FinanceViva Gym Jul 2013 - Oct 2024Cape Town Area, South AfricaJonathan headed up the Finance Function within the Management Team at Viva Gym South Africa, having been involved at an Executive level from the beginning working closely with the co-Founder, through the official launch of the Africa-first online joining platform and the first Viva Gym, through to the successful sale of the 7 Viva Gyms to Moove Fitness Clubs in 2024. Reporting to the Board throughout, additional responsibilities included assisting with systems and strategy for National Operations, Marketing and IT. He oversaw the deployment of >R150 million in FDI, with the Gym estate growing to 7 Gyms and >100 direct jobs and >300 indirect jobs.Jonathan was responsible for the implementation and taking live of the first iteration of the end to end Gym Management software system, which married an existing server based package to a new member acquisition website and necessary integrations, such as sourcing online payment gateways (including credit card and instant EFT). In 2015, the Global Board decided to use the South African IT partners to develop a proprietary cloud-based system for Spain and South Africa’s rollout.Given the success of the first system, Jonathan lead the project, which went live in 2016 and now included self-service membership management, and BI insights via integration with Qlikview on the entire database. In summary, he managed numerous teams with differing skillsets and outputs, to bring about an Africa first platform.On the compliance side, Jonathan sourced and implemented an ERP (Sage 200) for the accounting system, ensuring that the Board could view Management Accounts, Budgets and Forecasts all in the same format; whilst also delivering 10 full IFRS, clean Audits and ensuring all points raised were addressed.In early 2020, Jonathan requested to go part-time in order to support other SME's in their growth phase, after ensuring Viva Gym survived the pandemic by securing Covid financing, and then facilitating the 2024 sale.
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Chief Financial OfficerTurncoin | Thexchange May 2022 - Nov 2023Stellenbosch, Western Cape, South AfricaVirtualStaX, being the main expression of TheXchange, is a revolutionary web app that enables talented people to monetize their following, by issuing StaX in themselves to their fans, who can then gain more access to their stars, as well as share in their success!Jonathan joined this wide and deep Team at a critical juncture, a few months before the global launch of VirtualStaX, where his experience in global compliance and adding value to distributed Teams helped to make an impact from the beginning.Given his experience with disruptive web apps, he also worked closely with the Tech Team at TheXchange to further enhance the commercial offering. In addition, Jonathan worked with the Finance and Legal Teams, and gave input to Financial strategy. -
Head Of FinanceProfloat Feb 2020 - Mar 2022Cape Town, Western Cape, South AfricaJonathan’s ad-hoc support to ProFloat, mainly with Financial strategy and Executive support, over the past 5 years was formalised into a part time position in the Group, heading up Finance. He has assisted with the due diligence processes for the acquisition of Marblecast, Kwela Tile Designs and SS Enclosures; as well as supporting the creation of Triangle EDC and Novello Movers. This exciting composites, electrical and distribution Group is poised for significant growth in the years to come, and Jonathan’s executive-level involvement was key to setting them on that path. Following this period of rapid expansion, further M&A activity has been paused, releasing Jonathan to support the next growth initiative. -
Chief Financial OfficerDesert Star Holdings Limited Aug 2011 - Feb 2013Windhoek, Namibia And Cape Town, South AfricaReal Estate and Entertainment Start-Up – IFRS• Lead the Finance function, reporting directly to CEO. Managed all financial needs of this ambitious start-up, from financial controls through management reporting through financial accounting.• Key achievement - devised Africa-first financial models and forecasts for the fractional real estatedivision of the Desert Star Group, and then integrated these into the overall business model,which was re-built; and then frequently updated with additional elements and detail upon furtheradvice and challenge from external professionals & investors, whilst maintaining highest quality.• Adapts swiftly to constant changes in operating environments, demands, and locations.• Handled all queries from international high net worth investors and their finance professionals.
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Audit Senior, Investments & BankingKpmg - Bermuda Sep 2010 - Aug 2011Various Hedge Funds & Investment Management Companies – US GAAP, UK GAAP & IFRS • Managed audits end to end, being primary point of contact externally for each individual at the client and their administrators; as well as internally for Directors and Partners whom rely on effective project management in order to efficiently service the client portfolio.• Exceeded expectations within the first few months due to excellent service delivery within multiple, tight deadlines; coupled with quality improvements and technical enhancements on each engagement, supported by a rapid learning curve of the industry and its regulatory challenges. -
Assistant Manager, AuditDeloitte - London Jan 2007 - Jul 2010Listed Major Infrastructure Manager - UK GAAP & IFRS• Developed a thorough understanding of complex accounting issues including IAS 39 and IFRS 7• Co-ordinated the audit of the consolidation of 80+ subsidiaries. • Quickly learned complex financial models used to run the large PFI assets this client holds around the worldPremier Diamond Miner - IFRS• Took responsibility for auditing complex, very detailed sections – had to interrogate vast data sets to find sample, and then created solutions for testing these with the client • Received exceptional feedback as a result of improving quality and efficiency of testing, which had previously been performed by more experienced colleagues • Managed and delivered a separate engagement on the Kimberley ProcessMajor Rail Service Provider - IFRS• Successfully managed the audit from second year with the firm, having been selected for early management experience due to exceptional performance ratings• Displayed strong leadership skills in remotely managing a team spread across the UKListed Oil & Gas PLC - IFRS• Adapted to new industry exceptionally quickly, showing an excellent ability to grasp new concepts and issues and apply them to the situation in handInternational Shipping Group (Monaco based) - IFRS & US GAAS• Displayed flexibility and ability to adapt to change in performing a joint audit with a local firm• Adeptly overcame language barriers and work-culture differences without a breakdown in communication in order to ensure that the work was performed to a high quality• Identified and communicated important adjustments that were subsequently processed• Capably managed the consolidation, suggesting and implementing a number of process improvements to increase efficiency whilst doing so• Gained a good understanding of US GAAS whilst working on the US listing of a carve-out group from the parent’s group – Scorpio Tankers Inc. listed in April 2010 for $153 million on the NYSE
Jonathan Cruise Aca Ca(Sa) Education Details
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South African Institute Of Chartered AccountantsCa(Sa) - Chartered Accountant -
Financial And Business Management -
Marketing -
Edgemead High School
Frequently Asked Questions about Jonathan Cruise Aca Ca(Sa)
What company does Jonathan Cruise Aca Ca(Sa) work for?
Jonathan Cruise Aca Ca(Sa) works for Cur8 Capital
What is Jonathan Cruise Aca Ca(Sa)'s role at the current company?
Jonathan Cruise Aca Ca(Sa)'s current role is Head of Finance.
What schools did Jonathan Cruise Aca Ca(Sa) attend?
Jonathan Cruise Aca Ca(Sa) attended South African Institute Of Chartered Accountants, Institute Of Chartered Accountants In England And Wales, University Of Cape Town, Edgemead High School.
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