Jonathan Cuevas Email & Phone Number

Chicago, Il, Us

In these consecutive roles, I spearhead all aspects of cycle marketingcampaigns that included generating/prospecting leads, pitching, negotiating,closing, and retaining a merchant base of 300+clients. I am collaboratingwith a broader Groupon team, including operation, legal, and marketanalysts for structuring and executing strategic marketing initiatives.Moreover, I utilize knowledge of the music/events industry, campaignstructure, and strategy to reach merchants' desired outcomes and maximizeprofit. Also, I am creating and implementing engaging sales propositions andmarketing strategies by developing and maintaining cutting-edge knowledge ofpop culture news and consumer trends.A few key accomplishments in this tenure include:• Generated about $5.5M in revenue as well as secured and closed over 4Kdeals.• Attained and exceeded goals on consistent basis, such as achieving 100% in2020-21; 247% in 2019; 276% in 2018; 265% in 2017; and 148% in 2016.• Increased year-over-year revenue growth by 101% in 2018 as compared to2017 as well as 272% in 2017 vs 2016.• Managed second-largest client, such as AEG regional and affiliatedproperties, including Goldenvoice, AEG Concerts West, and The Greek Theatre.• Expanded platinum partners ticket offerings in both local and majormarkets.

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, Us

As a Director of Events & Sponsorships, I directed and coordinated press coverage, traditional/digital advertising, and experiential marketing. I managed a wide range of performers for each event in a well-organized manner. I ensured a successful soundcheck and on-time performance for the allotted time.Additionally, I built and provided leadership on all aspects of sponsorships to achieve revenue generation. I have secured new sponsorships and managed partner and sponsor relations to attain financial/marketing goals.A few key accomplishments in this tenure include:• Planned, organized, and managed a concert series (Late Notice) centered onbudding Hip Hop/R&B artists in the Chicagoland area with famous artists,including Femdot, Joseph Chilliams, Phor, Valee, and Queen Key.• Secured sponsorships for label artists and events, such as Redbull, Mamba,and Foot Locker.

I developed and implemented brand marketing/P.R. strategies to obtain specific press coverage andcultivate a fan base. I efficiently managed promotional activities, such as TV, radio, and press interviews at the venue and other locations. I managed entire aspects of production for events and video content in an efficient manner. I booked live performances across North America and secured promotional partnerships. I managed performers and crew’s travel arrangements to and from venue,hotel, and airport for a nationwide tour, I settled performance fees with the promoter and collected due cash on time. And, I adhered to budgets for merchandise, performances, promotion, and video productions.A few key accomplishments in this tenure include:• Increased press coverage by 1,800%, enhanced concert attendance by1,300%, and enhanced merchandise sales by 1,150%.• Spearheaded the release of four mixtapes with 6M+ streams between YouTubeand SoundCloud.

Heart of the City TV is a video production company specializing in music videos, live events, and short films. Seen on MTV Jams and MTVU.As a Co-Founder/Producer, I executive produced video content, including music videos, behind the scenes, and live show footage, that included location scouting, casting, and concept creation, while serving as a liaison between performers and crew members.A key accomplishment in this tenure includes:• Attained 1M+ YouTube views by creating content for Blogs and YouTubechannel from conception to production.

Chicago, Il, Us

Schedule social media posts and keep track of their reach, promote upcoming events, work the shows (Door, will call, set up, tear down, etc).Travel Service Management for artistsI reported the show’s attendance figures and merchandise sales to management after each show.Confirmed artist’s rider requirements per venue by double-checking hospitality and technical arrangements before each show date.

Chicago, Il, Us

Assisted in active press campaigns for artists & record labels by drafting press releases, bios, compiling, EPKs, and press mailingsCompiled all media pickup for client press releases, campaigns, and pitchesMonitored correspondences between publicists and press for current campaigns

Chicago, Illinois, Us

Implement creative and effective ways to position products, promotions, & equipment upgrades for clientsDeveloped a personal customer referral program to double client renewals & generate new activation sales leadsConsistently achieved store sales targets such as new client acquisitions client renewals & sales quota on a monthly basisAssessed client’s needs and recommended relevant product services to meet & enhance their wireless needs

Updated social media profiles for the week (scheduled posts to maximize our reach) and content creation.

Ba, Marketing Communications

Bachelor'S Degree, Marketing Advertising