Extensive Managing of All Marketing Activities, including PPC, E-Blasting and Media Staff Coordination.

SENIOR PRODUCT MANAGER-Successfully marketed product in Mass, Convenience and Chain Drug Store channels.  Worked closely with eyewear sourcing team to develop and successfully launch a complete house line of active sunglasses, protective eyewear and fashion centric readers (X-Shades, S-Gear, Sea & Ski and others). Supervised testing (EN, ANSI etc), provided remedies, if required. Continuous product improvements. Managed profitable licensing opportunities to leverage their sales potential for a variety of products in the marketplace (Pennzoil, Skil, Brut, TapOut, USA Today for examples) Conducted consumer-centric branding and targeted market research to then develop strategic marketing plans for all company products (2500+SKU’s), services, and business lines to enhance company growth & profit. Reviewed current and future marketplace trends (color, design) and industry changes to adjust marketing plan accordingly to align with retailer goals. Successful product line placement in Walgreens, Walmart & HomeDepot. Specified & sourced retailer specific eyewear floor displays, trial & travel products and glove wear POP.  Led the in-house graphics team to provide exceptional packaging, catalogs & marketing support materials. Utilized outside trend data (for example: Vision Council) to ascertain industry direction.

SENIOR PRODUCT MANAGER-Worked directly with the President and VP of Sales, I oversaw the design, development, and execution of highly successful product marketing programs in the Lawn & Garden Industry. Led product development for the wild bird feeder, water feature and garden accessories products.  Developed several “Million Dollar” products and product lines. Captured “all the business” at Target & TrueValue, and more than 50% of the category at HomeDepot and Lowes. Organized and compiled sales and other department’s information to generate the yearly Strategic plan for the highly effective planning process for achieving the upcoming year goals. Worked closely with outside industrial design agencies to create “lines” (as opposed to one ups) of products that produce merchandising synergy on the shelf. Guided assimilation of acquired companies’ products, including managing overseas suppliers to continue a timely flow of inventory and prevented any customer sales disruption. Evaluated existing packaging and implemented changes yielding over $750,000 in yearly cost savings. Brought in high quality, overseas sourcing resources that resulted in substantial margin improvements. Monitored “like” products to ensure desired competitive features inclusion and competitive price points. On-boarded, trained and developed new staff members (marketing coordinators, graphic designers, new product managers).

Developed, marekted and sourced various outdoor related products: Tents, stoves, camping goods, compasses, knives, clothing.