Jonathan Cutler Email & Phone Number

West Bromwich

Arques France

Heading up marketing for the UK & Ireland for Arc International who are a global leader in the tabletop industry with manufacturing facilities and commercial presence throughout the world with worldwide brands Arcoroc and Chef & Sommelier.• Formulating 2016 & 2017 marketing plans using traditional and digital marketing methods to target Food Service distributors whilst also targeting the end user, which resulted in increased Food Service sales and a greater awareness of our wider… Show more Heading up marketing for the UK & Ireland for Arc International who are a global leader in the tabletop industry with manufacturing facilities and commercial presence throughout the world with worldwide brands Arcoroc and Chef & Sommelier.• Formulating 2016 & 2017 marketing plans using traditional and digital marketing methods to target Food Service distributors whilst also targeting the end user, which resulted in increased Food Service sales and a greater awareness of our wider product range with the end user• Increased awareness in the market place of the features and benefits of our product range through a target PR Campaign • Realigned the website with the central European site in order to increase the traffic and sales enquires through the UK portal.• Use of social media and digital marketing campaigns in order to drive sales• Introduction of CRM to help manage existing accounts and build a visible sales pipe line in all regions. We now have a much clear visibility of future sales• Development of a 250 page catalogue together with a portfolio of new sales literature highlighting new products, and sectoring the vast product range• Working with designer to develop an exhibition stand which has been used in shows across the UK, while supporting the Head Office at show’s in Germany and FranceIntroducing relevant POS Material to the Cash and Carry customers and large independents, whist providing marketing support in term of literature, digital marketing initiatives and product support Show less

Stourport

Head of the marketing department of Europe’s largest waste oil collection companies In charge of formulating and implementing the marketing strategy for the Group, ensuring marketing objectives are met in line with the five year business plan. Responsibilities include,the formulation and implementation of a Group Marketing Plan in line with 5 year strategic plan,use CRM to help drive sales across various divisions and ensure their individual monthly KPIs are met, and overall objectives are… Show more Head of the marketing department of Europe’s largest waste oil collection companies In charge of formulating and implementing the marketing strategy for the Group, ensuring marketing objectives are met in line with the five year business plan. Responsibilities include,the formulation and implementation of a Group Marketing Plan in line with 5 year strategic plan,use CRM to help drive sales across various divisions and ensure their individual monthly KPIs are met, and overall objectives are achieved.Other responsibilities include:.•Ensure in depth understanding of the markets and sectors we operate is undertaken and used to drive the sales forces in a targeted and effective manner•In charge of developing and launching a new corporate brand in 2011, and ongoing brand developments•Formulation of bespoke marketing strategy and campaigns targeting individual sectors and territories•Strong project management experience both internally and externally•Development and overseeing the implementation of an internal communication plan•Ensure using all the marketing mix elements available that a consistent message is given out to our internal and external stake holders alike •Development, and continual updating of e-mail strategy ensuring that the continually growing customer database is contacted regularly as well as portraying sales message keeping the customer informed to what is happening in the market place•Management of external Design and PR agencies in line with overall strategy•Development of website to reflect new corporate image as well the growing range of products and services that we provide•Management of marketing staff to ensure they meet their own individual targets as agreed in their PDPs &Building internal processes to track and measure the effectiveness of ALL marketing activities and establishing and ROI figure for each activity Show less

Nationwide

• Developing and implementing Marketing Plans for the Intellitect Group of Companies covering all market sectors ready to be presented at Board level• Compiling and presenting Quarterly Marketing Reports to the Credit Suisse and the Board of Directors• Ensuring a comprehensive and successful advertising campaign is in place.• Developing product promotional campaigns to promote the nano-technology used in our range of water instrumentation the Intellisonde and the Intellisonde… Show more • Developing and implementing Marketing Plans for the Intellitect Group of Companies covering all market sectors ready to be presented at Board level• Compiling and presenting Quarterly Marketing Reports to the Credit Suisse and the Board of Directors• Ensuring a comprehensive and successful advertising campaign is in place.• Developing product promotional campaigns to promote the nano-technology used in our range of water instrumentation the Intellisonde and the Intellisonde SA• Generating sales leads and turning prospects into customers• Managing the design and print of new literature, and management of website• Identifying and managing a high profile PR agency for the launch of new companies in the group and new product introductions.• Targeting and account management of new business including blue chip clients such as Coca-Cola.• Identification of suitable routes to market including agents, distributors, and direct sales across UK and Europe, and development of marketing material to address their needs• Managing exhibitions across Europe and the States• Identification of companies associated with new technologies for acquisition• Giving presentations on high-tech water instrumentation to a wide range of International audiences across Europe Show less

Thame

Role: Working within the Parts and Marketing Department supporting the Marketing of DAF, TRP, and Foden brands through the UK dealer network. Responsible for a portfolio of product groups including engines and transmissions to ensure both sales and profit targets are maximized. Responsibility included:• Product development/extension. • Pricing, recommending pricing strategy, understanding both competitors and vendor pricing positions.• Supporting Regional Sales Managers with… Show more Role: Working within the Parts and Marketing Department supporting the Marketing of DAF, TRP, and Foden brands through the UK dealer network. Responsible for a portfolio of product groups including engines and transmissions to ensure both sales and profit targets are maximized. Responsibility included:• Product development/extension. • Pricing, recommending pricing strategy, understanding both competitors and vendor pricing positions.• Supporting Regional Sales Managers with marketing support- literature, price lists general sales support material.• Development of a special pricing strategy.• Presentation of new product ideas to senior management.• Producing competitive analysis material and comparing the product range with that of the competition.• Communicating promotional initivties to the UK dealer network.• Research and development of new products.• Provide product training to dealers in support of product development.• Carrying out market research and identifying trends within a given product portfolio both in the UK and Europe. Show less

Lye

Worked as Group Marketing Manager of a Lifting Gear Company that sells its products worldwide. Clients range from large construction and rail companies to smaller retail outlets in the UK and Europe. Roles include:• Formulation and Implementation of Marketing Department and Marketing strategy• Identification and implementation of New Products• Organizing of exhibitions across and UK and Europe• Creation of advertising and press release material• Delivery of Marketing… Show more Worked as Group Marketing Manager of a Lifting Gear Company that sells its products worldwide. Clients range from large construction and rail companies to smaller retail outlets in the UK and Europe. Roles include:• Formulation and Implementation of Marketing Department and Marketing strategy• Identification and implementation of New Products• Organizing of exhibitions across and UK and Europe• Creation of advertising and press release material• Delivery of Marketing objectives to agreed timescales• Developing a pricing strategy for new products• Management of an Automotive Dealer network setting targets and evaluating sales• Planning and implementing successful sales and marketing campaigns• Presentation of sales information on a monthly basis to senior management• Conducting marketing research on selected sectors and sourcing of new product ranges• Organising and presenting at dealers meetings on a quarterly basis to inform them of new products and marketing initivties that they could take advantage of• Overseeing the design and print of new product specific brochures• Management of the customer information system Show less

Bachelor'S Degree, Business Administration And Management, General, 2:2

Activities and Societies: Member of the University tennis and football team, and a Student Representative for two years Captain.

Education record

Activities and Societies: Member of the tennis, football and rugby teams

Cim Diploma In Marketing, Marketing, Distinction