Marketing Operations Manager
Current• Orchestrate precise execution of tagging, campaign setup, and auditing within Salesforce for seamless operations and fortified data integrity.• Generate comprehensive reports using Salesforce, SQL, and advanced analytics platforms to distill insights from diverse data sources.• Utilize sophisticated analytical methodologies in Google Analytics to derive actionable insights from web traffic and user behavior.• Effectively communicate data-driven trends and recommendations using Power BI and Grow, empowering stakeholders to optimize performance.• Spearhead continual enhancement of reporting methodologies, integrating HubSpot data for a comprehensive view of marketing performance and delivering updated dashboards for swift decision-making processes.• Facilitate cross-functional alignment and collaboration, leveraging strong interpersonal skills and strategic insights across platforms.• Ensure consistency and accuracy in reporting processes, upholding the highest standards of data quality and reliability.• Lead training sessions to enhance overall data literacy within the organization.• Collaborate with IT teams to integrate additional data sources, enriching analysis capabilities across platforms.