Jonathan Potter Email and Phone Number

Lead marketing at Randa Apparel & Accessories (RAA), one of the world’s leading apparel and lifestyle accessories companies, RAA operates a portfolio of 30+ brands across all distribution channels.

Responsible for the global strategic direction of Haggar® (America's #1 selling dress pantbrand) and affiliated brands. Lead a talented group of digital design, in-store/environmentaldesign, packaged goods design, photo/video production, and visual merchandising teams.Inspire creative excellence and champion design thinking throughout the organization.

Responsible for the brand and visual identity of Haggar® (America's #1 Selling Dress Pant Brand) and affiliated brands. As creative lead, I set the creative tone and direction for the organization, championing creative thought to help differentiate within the global fashion apparel market.

Responsible for managing and leading a team of designers, front-end developers,photographers, copywriters and project managers at Teladoc, the industry’s largest telehealth provider. I set the creative tone and direction for the organization, championing creativethought to help differentiate Teladoc within the market. Serve as a member of the extendedexecutive leadership team.Key achievements:• Managed the re-branding of the organization in 2014, building the foundation of thecompany’s visual identity system and brand‘s voice.• 10x growth rate and 100% retention rate of creative service team over 3+ years (across 3locations NY, TX, AZ ).• Award winning design of the mobile app (Gold Pencil for UI/UX Mobility at 2016 One ShowAwards & winner of 2016 OMMA Awards: Best Mobile App) and website.• Recognized by executive leadership team for significant contributions to the Initial PublicOffering of Teladoc (NYSE: TDOC).Role and responsibilities:• Define design standards, processes, goals and priorities that build a robust, efficient, scalablecreative services department.• Oversee the production of creative assets and ensure business objectives and goals are met.• Represent the Teladoc brand and act as a key creative stakeholder with external advertising,UX, public relations, and branding agencies (e.g. Atmosphere Proximity BBDO-NYC,DigitasLBi-NYC, FleishmanHillard-DAL).• Manage research, reporting and testing initiatives that ensure objective, measurablereporting designed to drive decision making for Teladoc’s brand and business.• Build strong relationships with internal stakeholders in sales, product development,marketing and client services to ensure the alignment of goals and execution.• Motivate, inspire, encourage and develop the talents and skills of every member of thecreative services team.