Jonathan Davila Email and Phone Number

*Research and Analytics: Proficient in conducting consumer, media, brand, and market research to drive business goals. Skilled in executing quantitative and qualitative research methodologies and working with large data sets to extract actionable insights.*Data Visualization: Ability to synthesize and visually present insights derived from mining advertising and client data. Proficient in creating clear and compelling visualizations to effectively communicate findings.*Media Strategy and Analysis: Strong capability to develop and analyze media and brand targets to inform media strategies. Understanding of how media channels and advertising technology impact business outcomes.*Research and Tools Education: Proactive in educating internal and external clients on research methodologies, tools, and approaches. Ability to communicate complex concepts in a clear and concise manner.*Point of View (POV) Crafting: Skilled in developing Points of View (POVs) for internal and external knowledge sharing, effectively articulating insights, and recommendations.*Data Visualization Tools: Proficiency in Tableau, GoodData, Datorama, SQL

• Applied strong analytical skills to consult with sales, category management, and brand and trade marketing groups to optimize sales strategies and improve performance.• Created explanatory models of use cases for presentation to 50+ project stakeholders and 30+ nontechnical audiences.• Built statistical models by managing large datasets with 20K observations using advanced techniques such as regular expressions and key variables to analyze customer behavior and trends.• Delivered insights to clients by producing ad hoc reports and presentations using data visualization tools to communicate complex findings to non-technical audiences

For my employment at Batory Foods Inc. I encompass the design, implementation and management of systems for efficient deployment of personnel, physical facilities, raw materials, in-process inventories, finished goods and related information or services.Job Duties:- Data analysis and spreadsheet management- Tracing Shipments- Dispatching Carriers- Create maps for transportation information sheets, parking passes- Manage mailings, audit databases- Enter expenses in budget spreadsheet

As the Advertising Manager, I am responsible for hiring and supervising a sales team of 8+ employees that are selling and servicing customers purchasing display advertisements and online products. The advertising manager also supervises the creative team in charge of advertisement production. I also serve on the management board and on the Northern Star Publication Board, which is responsible for traditional functions of publications boards which include involvement in the selection of the student business manager and editor, and periodic review of editorial and business policy.Duties as Manager:- Demonstrate desire to not only improve myself, but others to improve through extra training, research, and asking questions- Promote company value through extensive product knowledge and statistics- Focus on satisfying client's needs/wants by providing effective solutions- Overcome objections and negotiate advertisement placement options with clients- Challenge team to work and strive for more

At The Northern Star newspaper, I learned basic skills of sales, cold-calling, and effective relationship building. I was able to use critical-thinking, creativity, and cost efficient planning skills in order to help 30+ businesses and orginizations create marketing plans over the course of only 4 months. Through research of the local DeKalb market area and business' current plans, I learned how to distinguish exactly where a business was lacking and how to inprove on that aspect. I would then cold call businesses and offer them the opportunity to market their business/orginization to the students at Northern Illinois University.Aspects of role:- Sold online, print, and mixed media advertising to local businesses and organizations- Developed new and maintained established relationships with clients- Managed a portfolio of 40+ accounts- Service clients on a daily basis through a variety of communication channels- Prospected and conducted face-face sales with business owners throughout an assigned list of accounts