Always curious and always looking for answers.Brand and Marketing Insights leader successful in establishing quantitative and qualitative research initiatives to drive branding, marketing, communication, user growth, and product innovation strategies. Has a proven track record of leading cross-functional teams of internal stakeholders, researchers, data analysts, and third-party vendors to deliver holistic, high-impact insights, contributing to brand perception and awareness growth. Also has an expertise in insights frameworks, including brand reputation and health tracking, social media and press monitoring, brand lift studies, campaign effect measurement, and other quantitative and qualitative data analyses."All my life I’ve been fascinated by the way people think – the intrinsic and extrinsic motivations behind their actions. Why do people do the things that they do and believe the things that they believe? Because of this fascination, I chose to study psychology at UCLA where I was so fortunate to not only learn about the internal workings of human cognition, but also apply what I learned to real-world scenarios through research. This is where I fell in love with the research process and its ability to turn broad, intangible concepts into real, tangible results that can be measured and applied to the real world."