Jonathan Edwards Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Lead Customer Growth Strategy for Woolworths Coles & Aldi.Bring Major Grocery back to Profit.

Sydney, New South Wales, Australia

•Built & led Liquor Brand & Sales Team (13 heads) responsible for delivering sales & brand P&Ls for 8 global Liquor brand partner portfolios.•Led and supported brand team to build / deliver annual brand plans across 22 liquor sub brands and agree annual Joint Business Plans, including sales & A&P investment with 8 global brand partners.•Led & supported Liquor sales team to develop customer strategy and execution plan to maximise visibility and volume of new brands in Australian market… Show more •Built & led Liquor Brand & Sales Team (13 heads) responsible for delivering sales & brand P&Ls for 8 global Liquor brand partner portfolios.•Led and supported brand team to build / deliver annual brand plans across 22 liquor sub brands and agree annual Joint Business Plans, including sales & A&P investment with 8 global brand partners.•Led & supported Liquor sales team to develop customer strategy and execution plan to maximise visibility and volume of new brands in Australian market. •Led small team to establish Difford’s Guide website in Australia and commercialise it through media revenue.•Responsible for NSV, customer trade spend / terms, brand A&P and Liquor team OPEX.•Member of Stuart Alexander Head of Function Leadership team.•Built "Road Map" for success (3yr Strat plan 23/24/25) for Liquor Pillar in Stuart Alexander. Show less

Sydney, New South Wales, Australia

• Led team responsible for sales, spend & terms across 20 global brands & 16 categories across Independent Grocery & Alternate Channels (Aldi, Costco, Office, Travel Retail).• Led & supported team to develop, agree and execute annual growth strategies & JBP's across Metcash, Independents & Alternate Channels.• Led and delivered strong growth outcomes across 14 major & 8 minor range reviews in Metcash annually.• Developed, agreed and executed annual field strategy & priorities to… Show more • Led team responsible for sales, spend & terms across 20 global brands & 16 categories across Independent Grocery & Alternate Channels (Aldi, Costco, Office, Travel Retail).• Led & supported team to develop, agree and execute annual growth strategies & JBP's across Metcash, Independents & Alternate Channels.• Led and delivered strong growth outcomes across 14 major & 8 minor range reviews in Metcash annually.• Developed, agreed and executed annual field strategy & priorities to deliver growth and budget across all 20 brands. • Developed young team with limited experience to strong account managers and executives.• Independents NSV growth +5% in 2018, +10% in 2019, +9% in 2020 exceeding budget and winning Metcash Impulse Supplier of the year in 2020. Show less

Sydney, New South Wales, Australia

• Led team responsible for Sales, spend and terms across Coles, Target, Office, Pharmacy, Costco, Hardware & B2B.• Developed 2yr double digit growth strategy for Coles Supermarkets to better leverage supply agreement across range, space, promotion, permanent & temporary in-store display and Coles Media opportunities.• Led annual Coles & Target range reviews and contract renegotiations.• Supported team to drive successful outcomes from annual reviews and contract negotiations across… Show more • Led team responsible for Sales, spend and terms across Coles, Target, Office, Pharmacy, Costco, Hardware & B2B.• Developed 2yr double digit growth strategy for Coles Supermarkets to better leverage supply agreement across range, space, promotion, permanent & temporary in-store display and Coles Media opportunities.• Led annual Coles & Target range reviews and contract renegotiations.• Supported team to drive successful outcomes from annual reviews and contract negotiations across all channels.• Led Duracell annual customer planning process to develop profitable growth strategy. Show less

Sydney, New South Wales, Australia

• Developed & implemented growth strategy across Confectionery, Snacks & Beverages for Wholesale Channel, Aldi, Costco, Specialty Retail and Unstructured Impulse.• Drove double digit growth within spend.• Managed spend & terms budgets at brand level to deliver net sales plan for 10 global brands.• Built & implemented JBP’s across major Impulse, P&C & Wholesale customers.

St Germain-En-Laye, France

Spent 2 years living 20Kms west of Paris taking time out of my career to care for my newborn daughter. Took the opportunity to trade the financial markets and raise money for charities through cycling.

Singapore

Identified and built a pipeline of global, regional and local customers based in Singapore, selling and implementing process change, expense management and corporate card solutions.

Sydney, Australia

Led team responsible for $80million snackfood & beverage sales, discounts & allowances (D&A) across 5 Impulse channels, (Impulse General, Leisure, Food Service, Education & Vending).

Sydney, Australia

• Led team of 3 responsible for $23million snackfood & beverage sales and D&A across national vending accounts and NSW vending accounts.• Led turnaround strategy for declining $25milion NSW vending team resulting in returning state to positive growth and zero sales team turnover, (except internal promotions) over 2 years. • Managed external vending suppliers, range review and planogram process.

Sydney, Australia

• Developed growth strategy for $17million snackfood sales and spend across 3 Impulse channels, (Leisure, Food Service, Cash & Carry).• Identified need to move to "pay for something" trading terms and led re-negotiation of all national accounts.

Sydney, Australia

• Developed growth strategy for snacks sales & spend across 8 National Leisure accounts.• Developed layouts for snack range reviews in national convenience accounts (Mobil, Shell, Caltex, 7-Eleven, Woolworths Petrol & UCB).

Sydney, Australia

• Managed period and full year sales forecast modeling process for Grocery & Impulse.• Managed period end sales & trade spend reporting.• Coordinated gross sales annual planning process (AOP) for Grocery and Impulse.

Dublin, Ireland

• Led the space management strategy to raise the competitiveness of independent pharmacies against major retail entrants to Irish market place from UK. • Developed a flexible set of planograms & store layouts reflecting a 1700 product range across toiletry and health and beauty categories for implementation into 1500 independent pharmacies across Ireland.

Dudley, United Kingdom

Worked across a number of space management roles initially developing planograms and then designing full store layouts. Progressed quickly from a graduate in an administrative role to a management position with direct reports. Played an important role in the successful planning and implementation of a 200 store refit program.