I perceive myself as a curious individual, therefore I find it interesting to connect concepts in a systematic way and create a comprehensive view on the matter at hand. In terms of business strategy, gathering insights on deep psychological, cultural, social truths and basing a strategic marketing campaign on such, is the route I excel and have seen results in. Strategy is a domain that fuels me up most, as I thoroughly enjoy a passion for the strategies Generals have implemented in battle throughout history; thus, driving me to interpret building campaign strategies as modern-day battles to be won.