Jonathan Eric Johnson Email and Phone Number
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Proficiently orchestrating strategic frameworks to enhance revenue streams, I lead global marketing initiatives and optimize performance, consistently delivering exceptional outcomes.As an innovative, strategic marketing executive, I possess expertise in developing and implementing global strategies to drive brand awareness and revenue. Throughout my career, I have utilized a data-driven approach, integrated marketing practices, and an analytical acumen to position brands and expand market share. I also serve as a trusted advisor for senior executives and organizations to problem-solve using creative solutions to capture markets and fuel revenue and profit growth. Further, I incorporate e-commerce, digital, and performance marketing practices and offline marketing tactics specific to channel, trade, and retail to yield award-winning, consumer-centric integrated marketing programs. Below is a selection of the top accomplishments from my career: • Drove business from $1.7M to $5M during HP’s acquisition of Poly/Plantronics while managing consumer marketing for $110M in overall business growing at a rate of 30%+; built the platform to sell in 9 countries, managing marketing and offering both DTC and e-commerce support.• Transitioned teams to lead integrated marketing, attaining a return on ad spend (ROAS) averaging 9:1 by revitalizing Logitech’s methods for Amazon advertising; garnered incremental revenue for non-branded programs.• Initiated and successfully executed the launch of an incubator start-up at Logitech, delivering an impressive $10M in revenue within the inaugural year. Orchestrated the entire process from the GTM strategy to launch, overseeing critical aspects such as e-commerce, product management, and driving substantial revenue growth; played a key role in expanding The Bomasada Group from 8 to 25 employees and doubling project volume, reflecting $250M in new construction across 6 states by establishing the organization’s Multi-Family Construction division. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at joneric99@gmail.com.AREAS OF EXPERTISE Category LeadershipTrend & Data AnalysisBranding & MerchandisingDirect-to-Consumer (DTC)Retail & Strategic PlanningPerformance & Channel MarketingE-Commerce & Amazon MarketingMarketing Operations ManagementGo-to-Market (GTM) & Product LaunchesCustomer Relationship Management (CRM)
Sandisk
View- Website:
- sandisk.com
- Employees:
- 6867
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Global Head Of Web, Ecommerce And Performance MarketingSandiskOakland, Ca, Us
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Senior Director, Global Marketing Strategy, Hybrid Work SolutionsHp Jul 2023 - PresentPalo Alto, Ca, UsDirect launch of revamped interim Poly/Plantronics brand. Develop and implement search engine optimization (SEO) and marketing (SEM) strategies, building all landing pages. Research brands to develop guidelines for transition and ensure adherence to trust-based, innovative HP and Poly/Plantronics shared brand value. • Attained 23% revenue increase within USB video conference space, exceeding achieving goal of double-digit growth.• Earned immediate 5-star rating on Amazon following introduction of 360 wireless headset, assembling successful all-inclusive program featuring influencer launch plan. -
Interim Head Of Global Marketing; Sr Director, Global Consumer Digital Marketing & DtcHp & Poly/Plantronics Brand 2021 - 2023Supervised global marketing team across operations inclusive of Amazon and offsite influencer marketing; also managed B2B efforts upon stepping into interim vice president role. Managed $5M Amazon marketing and $5M operational expense budgets. Led comprehensive research efforts to deepen insights into business operations during HP's acquisition of Poly/Plantronics brand. • Grew DTC business from $1M to $5M following Poly/Plantronics’s acquisition by HP while also supporting 35% growth on the entire global consumer Poly/Plantronics business. • Finalized strategy to secure $300K in incremental conference room sales and grow from 2nd to 1st in video conferencing service space, marketing to small and mid-size businesses as well as large enterprise for use in their respective conference room facilities.
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Head Of Global Go To Market, Seeds (Incubator Division)Logitech Nov 2020 - Jul 2021San Jose, California, UsLaunched seeds and managed related GTM operations in US, CAN, UK, DE, and FR markets specific to both DTC and Amazon Marketplace. Directed marketing and sales channels, utilizing SEO/SEM, social media, influencer, performance, and podcast marketing tactics. Transitioned into role following management of Americas region totaling $1.7B in business. • Developed podcast marketing plan to promote UE Fits product under Ultimate Ears earphone product umbrella, fostering trust-based relationships with athlete podcast hosts that spoke to product agility and comfort. -
Sr. Director Of Integrated Marketing And Dtc Ecommerce, AmericasLogitech Mar 2018 - Nov 2020San Jose, California, UsDispersed marketing team according to business unit, utilizing distinct marketing plans for each to create demand while eliminating channel marketing silos; designed approach customized to each respective unit. Oversaw areas including shared services, event marketing, and field marketing; grew field marketing staff from 7 members to 40-50. Penetrated vertical computer mouse space, researching competitor success factors, launching campaign, and engaging in ergonomics trade shows to promote vertical mouse as consumers’ mouse of choice. • Yielded millions in revenue during Logitech’s Amazon 3P store launch year in 2018; oversaw P&L, expanded marketing potential, and built DTC relationships.• Led Ultimate Ears to become #1 market share in Bluetooth, increasing from $50M to $300M in revenue; directed field marketing team to carry out comprehensive marketing plan.
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Sr. Director Trade Marketing And Ww MerchandisingLogitech Jul 2014 - Mar 2018San Jose, California, UsManaged integrated marketing and global merchandising operations. Engaged in research to note shopping patterns among consumers. Responded to workload increases following each new brand acquisition. Served on executive steering committee to launch new brand and participated in diversity, equity, and inclusion (DE&I) employee resource group as executive sponsor.• Secured over 90% share of voice and took 11% of points in under-20 price band following implementation of Amazon order penetration point (OPP) strategy for computer mice.
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Director Of Trade And Channel MarketingLogitech Apr 2011 - Jul 2014San Jose, California, UsLead a team of 9 Trade Marketing managers responsibile for Channel Marketing, Tradeshows, Events Training, Online and Offline Merchandising. Driving marketing plan and supporting budget to activate the Logitech brand in all things "Below The Line".
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Group Manager, Retail MarketingLogitech 2007 - Apr 2011San Jose, California, UsLead annual account strategy and prioritization process, and manage team of 4 responsible for developing, executing and documenting customer marketing plans throughout the US and Canada with extensions to Mexico and South America.- Head of Shopper Research efforts in the America’s region. Conducted in-store studies in Walmart, Staples and Best Buy resulting in insights that altered vehicles from merchandising to packaging - Transformed the Retail Marketing team from an unplanned reactive organization to a pro-active annual planning organization focused on integrated programs that drive ROI for both the customer and Logitech. - Reduced merchandising, training and in-store execution budget from 12 million dollars to 9 million dollars while increasing focus and quality of the Logitech in store presence- Innovated region-wide process for development of merchandising programs; including matrixed approval workflow and asset and documentation management system- Leader of the team bringing Logitech’s flagship GoogleTV product to market at Best Buy
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Channel Marketing ManagerLogitech 2005 - 2007San Jose, California, UsMy achievements with customers were recognized, and I was asked to formally move into the Channel Marketing group. First, as the Channel Marketing Manager supporting distribution customers. Then, I pioneered a position solely targeted at our E-commerce customers. Finally, in further recognition of my adept channel marketing skills I was given the opportunity to manage the Office Super Store channel to broaden my experience to major retail. In these roles, I was responsible for the channel marketing strategy and worked closely with the sales force to develop marketing campaigns, and product promotions that drove revenue. While overseeing all channel marketing activities, including: marketing promotions, product promotions, product launches, and partner programs.- Worked with Amazon.com to develop an early consumer review unit program. This program resulted in 25 "five star" reviews on Amazon.com during the launch key products. This is now referred to as the “Amazon Vine Program”- Developed marketing plan that drove Amazon.com to be the 4th largest customer in the America's region in 2006- Tripled the attach rate of notebook accessories to laptop purchases by introducing the concept of "anniversary attach" that focuses on attach 30 days after the laptop purchase- Championed implementation of content aggregator "Web Collage" to streamline rich content delivery process with key partners
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Internet Marketing Manager, Americas RegionLogitech 2003 - 2005San Jose, California, UsHired at Logitech as a project specialist and quickly promoted to department manager. In this management role, I developed the corporate Internet Marketing strategy for Logitech and managed the implementation team. Responsible for e-commerce on the Logitech corporate Web sites producing $5.5 million in annual direct revenue. - Consistently delivered double digit growth in sales without causing channel conflict- Pioneered "Virtual Merchandising" and "Ecommerce Channel Marketing" program to leverage online assets on customer Web properties- Developed co-branded e-commerce solution to support revenue share of Logitech cameras through strategic partnerships driving incremental $300K in revenue- Oversaw the implementation of 2 online e-self service tools that reduced inbound customer support emails by 50%- Supervised the development and maintenance of 8 Web sites in the region in 3 languages, that service 2.5 million visitors monthly
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Web Marketing ManagerKensington 2000 - 2003Burlingame, California, UsResponsible for driving on-line marketing strategy of computer accessories to end users and reseller partners using a combination of Internet, Extranet, and email vehicles.- Drove a 300% increase in tracked revenue from direct programs through the on-line store during 2001- Streamlined corporate processes by launching a Web based application to deliver product information through Intranet and Extranet applications- Lowered cost of communicating with channel partners by leading project to launch reseller focused Web site and related email campaigns- Researched, proposed, and implemented ASP customer service application. This application resulted in a 15% sustained decrease of inbound calls to customer service- Developed strategy and oversaw vender relationship to achieve the timely launch of various satellite Web sites on time and under budget
Jonathan Eric Johnson Education Details
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Syracuse UniversityCollege Of Visual And Performing Arts -
George SchoolCollege Prep
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Muirlands Jr. High And La Jolla High School
Frequently Asked Questions about Jonathan Eric Johnson
What company does Jonathan Eric Johnson work for?
Jonathan Eric Johnson works for Sandisk
What is Jonathan Eric Johnson's role at the current company?
Jonathan Eric Johnson's current role is Global Head of Web, Ecommerce and Performance Marketing.
What is Jonathan Eric Johnson's email address?
Jonathan Eric Johnson's email address is jo****@****aol.com
What is Jonathan Eric Johnson's direct phone number?
Jonathan Eric Johnson's direct phone number is +151050*****
What schools did Jonathan Eric Johnson attend?
Jonathan Eric Johnson attended Syracuse University, George School, Muirlands Jr. High And La Jolla High School.
Who are Jonathan Eric Johnson's colleagues?
Jonathan Eric Johnson's colleagues are Nir Shamalov, Jiwen Liu, Mamourou Sangare, Sujith Thomas, Sarah Xu, Anna Ge, Danu Raj.
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