Jonathan Eric Johnson Email & Phone Number

Oakland, Ca, Us

Palo Alto, Ca, Us

Direct launch of revamped interim Poly/Plantronics brand. Develop and implement search engine optimization (SEO) and marketing (SEM) strategies, building all landing pages. Research brands to develop guidelines for transition and ensure adherence to trust-based, innovative HP and Poly/Plantronics shared brand value. • Attained 23% revenue increase within USB video conference space, exceeding achieving goal of double-digit growth.• Earned immediate 5-star rating on Amazon following introduction of 360 wireless headset, assembling successful all-inclusive program featuring influencer launch plan.

Supervised global marketing team across operations inclusive of Amazon and offsite influencer marketing; also managed B2B efforts upon stepping into interim vice president role. Managed $5M Amazon marketing and $5M operational expense budgets. Led comprehensive research efforts to deepen insights into business operations during HP's acquisition of Poly/Plantronics brand. • Grew DTC business from $1M to $5M following Poly/Plantronics’s acquisition by HP while also supporting 35% growth on the entire global consumer Poly/Plantronics business. • Finalized strategy to secure $300K in incremental conference room sales and grow from 2nd to 1st in video conferencing service space, marketing to small and mid-size businesses as well as large enterprise for use in their respective conference room facilities.

San Jose, California, Us

Launched seeds and managed related GTM operations in US, CAN, UK, DE, and FR markets specific to both DTC and Amazon Marketplace. Directed marketing and sales channels, utilizing SEO/SEM, social media, influencer, performance, and podcast marketing tactics. Transitioned into role following management of Americas region totaling $1.7B in business. • Developed podcast marketing plan to promote UE Fits product under Ultimate Ears earphone product umbrella, fostering trust-based relationships with athlete podcast hosts that spoke to product agility and comfort.

San Jose, California, Us

Dispersed marketing team according to business unit, utilizing distinct marketing plans for each to create demand while eliminating channel marketing silos; designed approach customized to each respective unit. Oversaw areas including shared services, event marketing, and field marketing; grew field marketing staff from 7 members to 40-50. Penetrated vertical computer mouse space, researching competitor success factors, launching campaign, and engaging in ergonomics trade shows to promote vertical mouse as consumers’ mouse of choice. • Yielded millions in revenue during Logitech’s Amazon 3P store launch year in 2018; oversaw P&L, expanded marketing potential, and built DTC relationships.• Led Ultimate Ears to become #1 market share in Bluetooth, increasing from $50M to $300M in revenue; directed field marketing team to carry out comprehensive marketing plan.

San Jose, California, Us

Managed integrated marketing and global merchandising operations. Engaged in research to note shopping patterns among consumers. Responded to workload increases following each new brand acquisition. Served on executive steering committee to launch new brand and participated in diversity, equity, and inclusion (DE&I) employee resource group as executive sponsor.• Secured over 90% share of voice and took 11% of points in under-20 price band following implementation of Amazon order penetration point (OPP) strategy for computer mice.

San Jose, California, Us

Lead a team of 9 Trade Marketing managers responsibile for Channel Marketing, Tradeshows, Events Training, Online and Offline Merchandising. Driving marketing plan and supporting budget to activate the Logitech brand in all things "Below The Line".

San Jose, California, Us

Lead annual account strategy and prioritization process, and manage team of 4 responsible for developing, executing and documenting customer marketing plans throughout the US and Canada with extensions to Mexico and South America.- Head of Shopper Research efforts in the America’s region. Conducted in-store studies in Walmart, Staples and Best Buy resulting in insights that altered vehicles from merchandising to packaging - Transformed the Retail Marketing team from an unplanned reactive organization to a pro-active annual planning organization focused on integrated programs that drive ROI for both the customer and Logitech. - Reduced merchandising, training and in-store execution budget from 12 million dollars to 9 million dollars while increasing focus and quality of the Logitech in store presence- Innovated region-wide process for development of merchandising programs; including matrixed approval workflow and asset and documentation management system- Leader of the team bringing Logitech’s flagship GoogleTV product to market at Best Buy

San Jose, California, Us

My achievements with customers were recognized, and I was asked to formally move into the Channel Marketing group. First, as the Channel Marketing Manager supporting distribution customers. Then, I pioneered a position solely targeted at our E-commerce customers. Finally, in further recognition of my adept channel marketing skills I was given the opportunity to manage the Office Super Store channel to broaden my experience to major retail. In these roles, I was responsible for the channel marketing strategy and worked closely with the sales force to develop marketing campaigns, and product promotions that drove revenue. While overseeing all channel marketing activities, including: marketing promotions, product promotions, product launches, and partner programs.- Worked with Amazon.com to develop an early consumer review unit program. This program resulted in 25 "five star" reviews on Amazon.com during the launch key products. This is now referred to as the “Amazon Vine Program”- Developed marketing plan that drove Amazon.com to be the 4th largest customer in the America's region in 2006- Tripled the attach rate of notebook accessories to laptop purchases by introducing the concept of "anniversary attach" that focuses on attach 30 days after the laptop purchase- Championed implementation of content aggregator "Web Collage" to streamline rich content delivery process with key partners

San Jose, California, Us

Hired at Logitech as a project specialist and quickly promoted to department manager. In this management role, I developed the corporate Internet Marketing strategy for Logitech and managed the implementation team. Responsible for e-commerce on the Logitech corporate Web sites producing $5.5 million in annual direct revenue. - Consistently delivered double digit growth in sales without causing channel conflict- Pioneered "Virtual Merchandising" and "Ecommerce Channel Marketing" program to leverage online assets on customer Web properties- Developed co-branded e-commerce solution to support revenue share of Logitech cameras through strategic partnerships driving incremental $300K in revenue- Oversaw the implementation of 2 online e-self service tools that reduced inbound customer support emails by 50%- Supervised the development and maintenance of 8 Web sites in the region in 3 languages, that service 2.5 million visitors monthly

Burlingame, California, Us

Responsible for driving on-line marketing strategy of computer accessories to end users and reseller partners using a combination of Internet, Extranet, and email vehicles.- Drove a 300% increase in tracked revenue from direct programs through the on-line store during 2001- Streamlined corporate processes by launching a Web based application to deliver product information through Intranet and Extranet applications- Lowered cost of communicating with channel partners by leading project to launch reseller focused Web site and related email campaigns- Researched, proposed, and implemented ASP customer service application. This application resulted in a 15% sustained decrease of inbound calls to customer service- Developed strategy and oversaw vender relationship to achieve the timely launch of various satellite Web sites on time and under budget

Bachelor Of Science - Bs, College Of Visual And Performing Arts

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