Jonathan Etherington Email & Phone Number

Richmond, Virginia, Us

Richmond, Virginia, Us

Responsible for the creation and development of the company's brand and brand language across commercial and retail markets including all marketing literature and web site.Implement marketing initiatives to underpin brand positioning and marketing communications materials on behalf of Clearmint Creative’s clients.Along with overseeing the creative services on a day to basis I work closely with clients on strategic and planning levels with a view to achieving their communications goals.

Responsible to the VP of Sales & Marketing and the Director of Marketing for all B2B and B2C communications sales support across all company divisions, both on and offline.Brand Guardian for internal and external collateral. Responsible for ensuring all communications comply with company brand guidelines and overall strategic objectives.Responsible for the design and placement of printed and online advertising ensuring it complies with industry rules and regulations.Overseeing the Graphic Design team on a day to day basis. Conceptualized and developed new tactical approaches that worked in conjunction with the overall sales and marketing strategy across all communications mediums. Responsible for the overall design theme of company Annual Meeting including all supporting literature including leaflets, Executive Team presentations.Working with the Director of Marketing I was tasked with identifying new and maintaining existing relationships with key community partners.

Reported to the Board and CEO for all B2B and B2C communications and sales support across all company brands and all media.Brand Guardian of entire group business portfolio. The extensive business portfolio included areas such from tourism and commercial property to renewable energy and land management.Responsible for the creation, development and implementation of marketing & communication plans for all businesses including objective setting, strategy and tactics creation in both B2B and B2C environments.Responsible for the evaluation and reporting of all marketing campaigns whilst providing detailed ROI’s on marketing expenses.Responsible for the day to day management of creative agency roster, overseeing both graphic and web design as well a production of all corporate and promotional materials, online and offline.Responsible for overseeing the back office management of all company websites including product content, SEO and pay-per-click campaigns.Managed online Customer Relationship Management (CRM) system with to implement multi-business marketing strategies to maximize targeting opportunities.

Implemented marketing initiatives to underpin brand positioning, pricing structures and marketing communications materials on behalf of HGDesign and its clients.Involved in the planning and development of marketing budgets.Conceptualized and launched consumer and retail promotions, marketing material, advertising and media relations for both HGDesign and its clients.Development of brand guidelines and strategy for numerous clients.Headed up new business development team.Copywriting materials on behalf of clients from brochures to advertising campaigns.