Jonathan Monroe

Jonathan Monroe Email and Phone Number

Marketing and revenue leader (ex-Uber) @ Factored
Jonathan Monroe's Location
San Francisco Bay Area, United States, United States
Jonathan Monroe's Contact Details
About Jonathan Monroe

I am a marketing leader with 15 years experience. I build teams at startups to fortune 500 companies. I'm passionate about finding new approaches that bring growth and maintain a strong focus on revenue in my work. I excel in leading B2B marketing in AI, SaaS and marketplaces. My strategies are founded in scalable, iterative systems of success.

Jonathan Monroe's Current Company Details
Factored

Factored

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Marketing and revenue leader (ex-Uber)
Jonathan Monroe Work Experience Details
  • Factored
    Head Of Marketing
    Factored Sep 2024 - Present
    Palo Alto, California, Us
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  • Bigspring
    Head Of Marketing
    Bigspring Sep 2023 - Sep 2024
    San Francisco, Ca, Us
    BigSpring is an AI-powered revenue acceleration SaaS platform. Build the Marketing department from the ground up.Lead cross-functional alignment with our BDRs and Sales across North America.Lead partnerships and managed deals in pipeline.Realign our tech stack to enhance automation, scalability, and efficiency.Lead a complete rebuild of our company website.Launch and drive our inbound and account-based marketing initiatives.Initiate key demand generation partnerships.Establish comprehensive full-funnel reporting and interaction models.
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  • Booster
    Director Of Marketing
    Booster Dec 2021 - May 2023
    San Mateo, California, Us
    Booster is a technology company and mobile energy provider with a focus on carbon reduction and renewables.Lead the Marketing organization and biz dev revenue functions, achieving significant milestones:• Increase inbound leads by 690% a month with a +4.6% increased CPL• Increase appointments for sales 620% a month • Increase opportunities for sales 960% a month• Improve outbound CVR by 500% with ABMEstablish our foundations and built our team, infrastructure, scale and automationLaunch marketing ops, comms, product marketing, performance, CRM, demand generation and ABMEstablish personas, go to market, buyer journeys, sales enablement and optimized user experienceLaunch creative optimization with multivariate testing for media, web optimization and product sign up
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  • Uber
    Marketing Manager Ii, Eats And Freight
    Uber May 2019 - Dec 2021
    San Francisco, California, Us
    Uber is a global ride share, mobile delivery and freight marketplace.Lead performance marketing for UberEats merchant acquisition globally.• Launch multivariate creative testing yielding 20% - 40% cost reductions for inbound• Implement lead nurture yielding up 65% improvement in velocity and 250% improvement in CVR• Deploy demand generation yielding +200% conversion rates at 50% cost reduction• Build a lead fit and engagement score modeling to know our right audience and right time to target• Launch Grocery, Pet, Alcohol, Convenience, Flowers and Pharmacy merchant verticalsLead sign up initiatives for merchants in the US improving ROI and velocity of growthLaunched multiple new verticals including: Grocery, Pet, Alcohol, Convenience, Flowers and PharmacyStrategic partner for multiple growth teams including Strategy & Planning, Operations and SalesEstablish our B2B performance marketing capabilities and workflow across UberEats and UberFreightIntegrate performance marketing, Salesforce CRM, demand generation and call centers to optimize the buyer's journey
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  • Tacit
    Sr. Director Of Marketing
    Tacit Nov 2017 - May 2019
    San Francisco , Ca, Us
    Tacit is an AR and AI SaaS platform for wearables in industry 4.0Drove $2MM in ARR pipelineDesign our lean and scalable go to market demand generation strategyRepresent Tacit at industry events generating leads and partners for sales and business developmentOptimized the funnel for conversion rate and velocitySupport fundraising and VC pitches
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  • Just Media, Inc.
    Associate Digital Media Director
    Just Media, Inc. Oct 2015 - Nov 2017
    Emeryville, California, Us
    Just Media is a premium marketing agency focused on technology and B2B clientsLed the media account team supporting multiple clientsIntegrated my team across all departments for improved quality of product and workflowLed a restructure on data naming convention, this improved reporting and media managementBridged the divide between the analytics tech stack, media tactics and creative performance for more cohesive strategies, insights and optimizationsIntroduced multiple, first use case studies, including, multivariate creative testing and influencer strategiesTrained and mentored teammates cross departmentManaged client relationships including, restructuring our approach to media for more impactful spendDiversified products and services leveraged in our clients campaigns Managed vender relationships including, new ways to leverage their offeringsWrote for the company blog covering the industries evolution, media impact and fraudLed award winning projects achieving Platinum in both Online Marketing Strategy and Digital Marketing Campaign with the AVA Digital Awards as well as Media Plan of the Year with sf BIG.
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  • Tangible Media
    Associate Digital Media Director
    Tangible Media Aug 2014 - Oct 2015
    Tangible was a marketing agency with a focus on the entertainment industryDirect lead for the Display team and the primary point of contact for all teams on our accountsFacilitated interdepartmental integration of Paid Search, Social and Display for a cohesive digital productRestructured communication and processes between the Media and Finance teamsLed client pitches, account growth, quarterly reports and day to day communicationFacilitated planning for direct response and branding campaigns for gaming and entertainment clients These campaigns include custom influencer, CPA, tune-in, and product release campaigns utilizing custom attribution models
  • Iprospect
    Regional Display Leader
    Iprospect Nov 2013 - Aug 2014
    London, Gb
    iProspect is a performance marketing agency inside of the Dentsu Aegis group with a focus on luxury goods.In office resource for digital display implementation and strategy on all accountsConnected with additional offices to leverage strategy and findings to homogenize services Assisted with RFPs to become the Digital Agency of RecordAssisted with additional service pitches to include display, noting its impact on other channelsWorked with Operations to streamline and refine work on and offsiteDeveloped custom attribution models and KPIs for client initiativesWorked heavily on luxury clientele for branding and performance campaignsReviewed technologies for fraud detection, brand lift studies and full episode player
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  • True North Inc.
    Digital Media Planner
    True North Inc. Nov 2011 - Nov 2013
    New York, Ny, Us
    True North is a marketing agency with media and creative services focused on non profit and B2B.Managed, planned and optimized digital campaigns for multiple fortune 500 companies and leading non-profit organizations• Maintained up to $3MM budgets and financing for quarterly and annual planning across numerous digital platforms including display, paid search, lead generation and email• Led weekly client meetings for campaign and project developments• Successfully achieved aggressive campaign goals for direct response metrics, CPA, Conversion Rate, Sales, ROI, etc.Trained and mentored new employees to provide support for growing campaignsProduced in-depth bi-quarterly client presentations on campaign performance and trends leading to actionable insightsParticipated in creative and media strategy for a harmonious brand interaction and targetingDrafted POVs, media briefs and statements of work for new multi-departmental projects between Account, Analytics and MediaAssisted with case studies for future business growthNegotiated media buys and targeting on multiple platforms for cost efficienciesDeveloped reporting and analysis methods to optimize Direct Response campaigns from all anglesUtilizing Mediaplex Ad Server, ensured pixel / tracking setup with all digital channels and client websites for user interaction analysis
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  • Xa.Net
    Advertising Operations Specialist
    Xa.Net Feb 2010 - Oct 2011
    San Francisco, California, Us
    XA.net now Optim.al, was a media vendor building one of the largest partnerships on the Yahoo Right Media exchange and pivoted into social media.Trending and reporting on ad effectiveness to optimize campaigns Analyzed productivity with partners and increased our revenue from 22% to 30% on our largest platformDaily reporting, tracking, and discrepancy reports for ad campaignsAudited reporting done by other team members dailyConducted campaign fraud analysisPublisher and client managementWork heavily in Excel and used SQL queries, also have expert skills with MS Word and PP Bridged the gaps between accounting, operations, engineering, and sales for enhanced client relations, billing, and reporting
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  • Jones Lang Lasalle
    Budget Analyst
    Jones Lang Lasalle Aug 2009 - Feb 2010
    Chicago, Illinois, Us
    Extensive use of Excel and Kardin budget system for $20MM operational budget including pivot tables and macros5 year trending of expenses and revenueWorked with and helped create market analysis of commercial real estateDeveloped 5 and 10 year capital plansCompleted monthly and quarterly reportsLed an operations management audit
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  • Nadel Phelan, Inc.
    Marketing And Public Relations Intern
    Nadel Phelan, Inc. Jun 2008 - Nov 2008
    Capitola, California, Us
    Monitored online chatter and prepared information for competitive analysis.Wrote rough draft press releases. Executed daily administrative duties including data entry, office organization, and photocopying.
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Jonathan Monroe Skills

Direct Marketing Comscore Media Buying Powerpoint Salesforce.com Data Entry Abm Outbound Marketing Digital Media Competitive Analysis Digital Marketing Advertising Strategy Media Planning Demand Generation Online Advertising Ms Excel Pivot Tables Microsoft Word Microsoft Excel Marketing Account Based Marketing Mediaplex Omniture Performance Marketing Marketing Operations Social Media Marketing General Awesomeness Inbound Marketing Public Relations Revenue Generation Revenue Operation Dcm Keynote Dfa Awesomeness

Jonathan Monroe Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Business Management Economics

Frequently Asked Questions about Jonathan Monroe

What company does Jonathan Monroe work for?

Jonathan Monroe works for Factored

What is Jonathan Monroe's role at the current company?

Jonathan Monroe's current role is Marketing and revenue leader (ex-Uber).

What is Jonathan Monroe's email address?

Jonathan Monroe's email address is jo****@****acit.io

What is Jonathan Monroe's direct phone number?

Jonathan Monroe's direct phone number is +170752*****

What schools did Jonathan Monroe attend?

Jonathan Monroe attended University Of California, Santa Cruz.

What skills is Jonathan Monroe known for?

Jonathan Monroe has skills like Direct Marketing, Comscore, Media Buying, Powerpoint, Salesforce.com, Data Entry, Abm, Outbound Marketing, Digital Media, Competitive Analysis, Digital Marketing, Advertising.

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