Product Development:Researching the latest technology, trends and sales within the marketplace.Advanced concept drawing and rendering through multiple stages to bring the strongest opportunity to the surface for an innovative and competitive design.2D technical drawings and photorealistic renderings via Adobe illustrator and photoshop, drawn to scale and ready for immediate 3D translation.3D modeling to accomplish final mockups through 3D printing and milling in various materials.Communication with overseas manufacturers. Discussing technical drawings, materials, production efficiency, prototyping and final mass production. Acquisition Marketing:Preparing stock images with professional photography and editing software. Mainly used for ecommerce and other media channels. Website design to establish the most efficient user interface and experience. Work with Google analytics and data tracking systems to direct focus and allocate resources to the most valuable channels and content used. Designing and developing printed catalogs, flyers, packaging and mailing materials. Media outreach via online PR and events to launch new product into the marketplace. Coordinating photo-shoots with location, models, and creative direction. Social media outreach and engagement. Reaching and interacting with thousands of audience members and acquiring new clients on a consistent schedule. Post Sale Marketing and Service:Create and maintain automated email campaigns to increase post-sale revenues. Servicing product repairs, ensuring excellent customer service and attaining customer loyalty.Business Development:Developing partnerships and outreach strategies for diversity within the marketplace and worldwide company growth. Website: www.brew-watches.comInstagram: @brewwatches

Course:AD490 - Watch DesignStudents are introduced to the design and manufacturing of watches as well as the various business and marketing elements involved in the lifecycle of the product. Students will design through research and understanding of the engineering, aesthetics, production, materials, costs, and the relationship with the end user.

Visual Branding:Led brand direction through company's vision and values.Created a strong and unique brand identity.Generated compelling content for strategic marketing.Pre-Production Sampling and Prototyping:Created prototypes via 3D prints and metal CNC milling.Engineered state of the art watch cases.Product Development:Advanced concept sketching and rendering.Created 2D technical drawings via Adobe Illustrator and Photoshop.Communicated with manufacturers in China and Switzerland.Market Research:Studied latest trends in emerging and successful companies.Created a competitive stance via design, quality, and price-point.

Product Development:2D photorealistic renderings via Adobe Illustrator and Photoshop.Sampled various materials and colors for product development.Designed packaging solutions for mass production.Focused on aesthetic and efficiency for mass production.License Product Design:Developed compelling design within brand's guidelines.Elevated brand perception via evolving trends and materials. Developing Marketing Materials:Storyboard creation and presentation for various buyers.Created printed materials for manuals and product packaging.Developed POP displays and showcases for various brands.Market Research:Studied fashion trends and competitive companies within relative scope.Explored solutions to differentiate brands from mass market.

Product Development:Sourced inspiration imagery for pre-design phase.Created 2D CAD illustrations of watch concepts.Assisted with watch design line-extensions.Technical Drawing and Communications:Prepared technical drawings for watches post design confirmation.Communicated with team to translate concept for final scaled rendering.

Designed concept products for proposal to license brands3D CAD Modeling for development and production 3D Prototyping [3D Printing and clay/wood crafted models]