Jonathan Ferrera-Grand Email and Phone Number
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Territory Sales & Sales Management Trainer at GalloChain Account Executive: Wines & SpiritsDirector of Channel Development: On & Off PremiseDistributor Performance Manager: Wine & SpiritsCertified MixologistNational Wine Educator and Sommelier National Sales TrainerNational Vice President: Sales & MarketingFine Wine RetailerWinebar Manager
Johnson Controls
View- Website:
- johnsoncontrols.com
- Employees:
- 63228
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Account ExecutiveJohnson Controls Apr 2023 - PresentNorth America -
Managing PartnerWorld Wine Ventures Feb 2010 - PresentOrange Country, California, United States❖ Responsible for developing, and executing corporate wine, spirit, beer, and team building events in banquet rooms and restaurants at upscale venues like The Ritz Carlton, The Montage, Hotel Del Coronado, etc.❖ Distributor personnel and corporate professionals from across the nation experience the brands represented in very favorable and enjoyable environments!❖ Manage brand development at major distributors such as Southern Glazer's, RNDC, and Riboli Family by applying brand differentiation strategies that helped secure advantageous distributor commitments: Quotas supported by Blitzes for New Distribution, POD’s, Drink Features, Menu Placements, Chain Ads, Ad Promotions, Brand Tie-ins, etc. ❖ Administrative Tasks: Forecast sales, inventories, and budgets. Process chargebacks, maintain price integrity (yet strategically pulse promo pricing for volume buy-ins), develop programs for dominating the merchandising battle grounds, monthly and quarterly business reviews, prioritize field execution objectives, create proactive brand strategies (Blue Ocean Marketing), manage samples and local marketing budgets, etc.
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National Vice President Sales & MarketingGrandeza Spirits May 2019 - Jul 2020UsaNational VP Sales & Marketing❖ Went from 500cs/year in 1 state (WA) to 8,000cs in 10 months while opening 6 new states (AZ, NM, CA, TX, IL, FL) by applying brand differentiation strategies that helped secure advantageous distributor commitments, which got us on Quota supported by Blitzes for obtaining New Distribution, New POD’s, Drink Features, Menu Placements, Consumer Promo Events, Chain Placements, Ad Promotions, Tie-ins with leading brands, etc. ❖ Administrative Tasks: Forecast sales, inventories, and budgets. Process chargebacks, maintain price integrity (yet strategically pulse promo pricing for volume buy-ins), developed programs for dominating the merchandising battle grounds, monthly and quarterly business reviews, prioritized field execution objectives, created proactive brand strategies (Blue Ocean Marketing), managed samples and local marketing budgets.❖ Sales Team Management: Equipped, trained, and motivated 3 Sales Reps during Monday morning huddles, using SMART Goals, KPI’s/Focus Five, and Bonus Trackers, so they know what to do, how to do it, by when, and how they’re tracking towards achieving our goals… Their goals tied into my goals: “One Team; One Dream”. -
Director Of Sales- Trade Channel PlanningRepublic National Distributing Company Jan 2015 - Dec 2019Tustin, CaliforniaDirector- Strategic Trade Channel Planning CA (Off & On Premise) 2015 - 2017❖ Led strategic cross-functional meetings with finance, marketing, sales and top suppliers to plan channel specific “E360 Programs” for achieving: New Distribution, Increased Points of Distribution, Volume Goals, Depletion Strategies, Merchandising Objectives, Consumer Trial and Brand Building campaigns.❖ Design and Publish the monthly Sales Bulletin, communicating the programming for all monthly quota brands, as well as, the support details and programming for the E360 Brand Programs.❖ Participate in field surveys to evaluate adherence to Brand Policies, POS guidelines, merchandising objectives and all forms of promotional activities.❖ Latino American Partner Network- Education Chair: Developed programs aligned with the diversity initiative, striving for cultural awareness to the benefit of the organization and to assist the communities we served. -
Account Executive - Chain SalesRepublic National Distributing Company Feb 2013 - Jan 2015❖ Worked with suppliers to develop data driven presentations to achieve sales objectives such as: Prioritized Distribution, Schematic Placements, Ad Promotions and preferred Planner Locations❖ Communicated buyer approved programs and supplier resources to the sales organization❖ Analyzed market intelligence for gaps then strategized with suppliers and management to fill them❖ Used category management and Business Intelligence info to sell-in consumer focused programs -
Division Wine Manger/Key Account ManagerRepublic National Distributing Company Feb 2010 - Jan 2013Tustin❖ In charge of Key Accounts where I developed “Partnership Programs” that created “Lighthouse Accounts”.❖ Reassigned as the Orange County Key Account Manager and Assistant Division Mgr., adding spirits to the focus.❖ Worked with Suppliers, DM’s & Sales Reps to ensure accomplishment of YMCo & supplier objectives.❖ Built and maintained key relationships to achieve: Distribution + Best Merchandising = Sell Through! -
National Vice President Of Sales And MarketingBillington Imports Jan 2007 - Nov 2009Richmond, Virginia Area❖ Originally hired as National Sales Trainer but by blending 5 strategic sales & marketing initiatives sales exceeded expectations, so in 10 months was promoted to National V.P. Sales & Mktg to further align sales and marketing.❖ Improved sales with all Regional and Area Managers (27 in all) by focusing on 5 initiatives… our “Focus 5”: 1. Improve Sales Skills: Sales Coaching and Product Training workshops see *Trusted Advisor Series below. 2. Blue Ocean Marketing: Innovate to Differentiate = Blue Ocean vs. Red Ocean bloodied by competition. 3. Win the Merchandising Battlegrounds: With “Persuasive POS” and “Meticulous Merchandising” plans.4. Help distributor decision-makers value our brands: Blue Ocean brands increase Profits and Market Share. 5. Used SMART Goals, Focus 5 KPA’s and Bonus Trackers: So, sales knew what to do, how to do it, by when, and how well they were tracking to achieving their goals. (KPA’s- Key Performance Activities)❖ Supervised Product Differentiation to increase Brand Value & Profit Margins- Example: Developed a story about “Malbec and Meat” to build the Malbec category of which our brands led: Catena, Alamos, 2 Brothers & Big Tattoo.❖ Facilitated BESTeams & Indi-Groupthink to produce Innovation, Convincing Communications and Persuasive POS.❖ Created Charisma Campaigns: Showcasing a Rockstar Front Team equipped with Differentiation Stories (The Black Wine of Cahors and Malbec & Meat), promoted at Edutainment Events where we “Influenced the Influencers”. -
National Sales TrainerBillington Imports Feb 2005 - Jan 2006Richmond, Virginia Area❖ Focused on influencing distributors and accounts with well-trained people, unique brand plans & the Focus 5 KPA’s.❖ Facilitated all Sales Training: *Trusted Advisor Series: Territory & Time Management, Increasing Account Mindshare, Gain New Accounts with unique Wedge Services, Negotiate the If, Meticulous Merchandising, DISC, MESO’s, Profitable Probing Questions, BESTeams, Tasting Order- Dogs & Iguanas vs. Rock Stars & Super Models. -
Southern Califorina Market ManagerE. & J. Gallo Winery 2000 - 2005Greater Los Angeles Area❖ Managed specialty chain accounts: Bristol Farms, Gelson’s and HOWS. Assisted in the New Distribution Fine Wine HQ calls in all major chains: Albertson’s, Safeway, Ralph’s, Smart & Final, etc. Promoted to Fine Wine Market Mgr.❖ Responsible for fine wine sales in hotels, restaurants, the General Market and Chains at the LA, San Diego, and Inland Empire distributors (helped train the Wine Warehouse teams).❖ Trained the new DMs at weekly Monday morning Workshops and new sales reps at Friday afternoon workshops.❖ Developed the “Invitation to Purchase” hand-selling & “Cross-Merch” programs to win more displays in the chains.
Jonathan Ferrera-Grand Skills
Jonathan Ferrera-Grand Education Details
Frequently Asked Questions about Jonathan Ferrera-Grand
What company does Jonathan Ferrera-Grand work for?
Jonathan Ferrera-Grand works for Johnson Controls
What is Jonathan Ferrera-Grand's role at the current company?
Jonathan Ferrera-Grand's current role is Account Executive: Security Services.
What is Jonathan Ferrera-Grand's email address?
Jonathan Ferrera-Grand's email address is sa****@****mac.com
What is Jonathan Ferrera-Grand's direct phone number?
Jonathan Ferrera-Grand's direct phone number is +194993*****
What schools did Jonathan Ferrera-Grand attend?
Jonathan Ferrera-Grand attended California State University, Fullerton.
What skills is Jonathan Ferrera-Grand known for?
Jonathan Ferrera-Grand has skills like Alcoholic Beverages, Marketing Strategy, Marketing, Wine Tasting, Brand Management, Beverage Industry, Sales Management, Wine, Sales, Wine And Spirits Industry, Key Account Development, Sales Effectiveness.
Who are Jonathan Ferrera-Grand's colleagues?
Jonathan Ferrera-Grand's colleagues are D. Todd Greer, Ryan O'connor, Abdul Basith, Geetha Rana, Nicolas Brinon, Raul Delgado, Scott Carey.
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Jonathan Ferrera-Grand
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Jonathan Ferrera-Grand
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Jonathan Ferrera-Grand
United States
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