- Responsible for all marketing activities for a company at the forefront of UK crane and lifting equipment manufacturing.- Development and launch of new website design, including copywriting for page content and on-page search engine optimisation.- Off-page SEO and link building.- PPC management.- Email campaign and newsletter creation, scheduling and implementation.- Content creation for news stories showcasing Pelloby's capabilities for on and offline PR exposure.- Development of company literature style guide.

- Managed a busy B2B email schedule while also generating ideas and creating content for each campaign.- Day-to-day management and upkeep of multiple company websites using CMS systems. This involved creating SEO optimised copy for webpages and news posts to coincide with the wider marketing schedule.- Liaising and planning workloads with an external digital marketing agency - overseeing both SEO and PPC activity.- Liaising and planning workloads with an external web development agency - devising, testing and implementing website improvements, including conversion rate optimisation (CRO) trialling.- Copywriting and content creation for online and offline marketing materials, ranging from web directory profiles to magazine adverts.- Analysed website performance using Google Analytics and other tools to compile monthly reports for multiple sites.- Helped plan and write social media updates to tie in with integrated marketing campaigns working with an external specialist agency.- Assisted in setting up and promoting marketing events.- Assisted in implementation of integrated marketing strategies working with external PR and other creative agencies.

- Worked with number of B2B and B2C clients based in multiple industries, including the leisure, consumer retail, charity and manufacturing sectors.- As lead executive for several companies, I liaised with internal management and external clients to plan workloads in line with agreed strategies.- Primary duties included copywriting - producing search engine optimised copy for client websites and blogs.- Analysed website performance using Google Analytics and other tools to compile monthly reports.- Ran technical audits and reviews of client websites using various tools in order to identify areas where work was required and then carry out appropriate solutions.- Devised and executed PR and content marketing campaigns to create engaging and sharable content for client websites. This commonly involved identifying and approaching high profile individuals and experts in various fields to arrange interviews which could then be written up into feature pieces, often leading to national publication.- Managed and implemented social media and email marketing campaigns.

- Principle duties included contacting suppliers, maintaining inventory levels, ensuring all customer orders were met within an appropriate timeframe.- Responsible for devising and implementing changes that improved the overall efficiency of the warehouse.