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Jonathan Figueroa is a creative at heart, with a strong passion to help grow brands through disruptive marketing strategies, effective storytelling, and eye catching design. He is currently a Customer Innovation Marketing Manager at PepsiCo where he is a member of the Foodservice team that is responsible for developing exciting and high performing innovations for key customers such as Taco Bell, Pizza Hut, KFC, 7-Eleven and Circle K.Jonathan is a 2015 MBA graduate from the Leonard N. Stern School of Business where he specialized in Marketing and Strategy. Prior to business school, Jonathan was a Senior Strategy Consultant at Booz Allen Hamilton where he acquired functional experience in Project Management, Knowledge Management, Business Process Improvement and Organizational Design. During his spare time, Jonathan continues to develop his graphic designing skills and provides pro bono graphic designing services to nonprofit organizations.Jonathan has also developed data analysis and leadership development skills through various leadership positions within Harvard student-run organizations and his internships with Prep for Prep (non-profit sector) and Bloomberg LP (financial sector). Additionally, he has strong experience designing visual graphics through Microsoft PowerPoint, Microsoft Visio, and organizing and analyzing data through Microsoft Excel.
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Smb Brand Marketing LeadAmazon Jun 2024 - PresentSeattle, Wa, Us -
Senior Creative Campaign Manager, TheatricalAmazon Dec 2023 - May 2024Seattle, Wa, Us
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Senior Creative Agency Strategist, North AmericaAmazon Nov 2022 - Nov 2023Seattle, Wa, Us
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Senior Marketing Manager, Pepsi TmPepsico Dec 2020 - May 2022Purchase, New York, Us• Led strategy and creative content development of 3 culture and equity focused digital campaigns such as PEPSIxPEEPS, achieving 28.3B impressions across owned, earned, paid and public relations outlets• Spearheaded the first PepsiCo Web 3 campaign, Pepsi Mic Drop (NFT) achieving 2.2B PR impressions, and $6MM in trading volume to-date; Recognized as Top 9 2021 Brand NFT program by AdAge• Managed team of 3 in daily social media execution across digital social channels for 10+ campaigns• Developed and executed social strategy for Pepsi Super Bowl LV and LVI Halftime shows that resulted in winning back-to-back Twitter Brand Bowl MVP share of voice honors, generating ~186B total impressions -
Customer Innovation Marketing Manager, FoodservicePepsico Jun 2019 - Dec 2020Purchase, New York, Us• Oversaw strategy and commercialization of over $90MM in Net Revenue of various fountain and frozen beverage innovation workstreams across customers (i.e. Taco Bell, KFC, 7-Eleven and Circle K); achieved Net Revenue goal of 105% index to plan• Managed and trained marketing analyst on innovation strategy and commercialization process for Frozen business• Identified and influenced 9 innovations ($16MM Net Revenue) through approval from executive leadership and managed commercialization of products by coaching direct report and steering highly matrixed team• Launched most successful Freeze customer innovation to-date in Foodservice ($6MM+ Net Revenue)
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New Business Marketing Manager, Pepsico FoodservicePepsico Jul 2017 - Jun 2019Purchase, New York, Us• Generated $18MM in new business retail contracts by developing 5+ business pitch decks with robust customer marketing strategy and program recommendations to drive product sales growth for target customers• Developed and delivered 10+ pitches ($30MM in NR opportunities) integrating key market/customer insights• Achieved $9MM Net Revenue target goal for 2 Foodservice customers by developing marketing programs/activations to drive incremental sales of PepsiCo product portfolio
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Associate Brand Manager, Portfolio TransformationPepsico Aug 2015 - Jul 2017Purchase, New York, Us• Led 1-year product innovation commercialization process for IZZE FUSIONS, partnering with cross functional and agency teams to conceptualize insight-driven product proposition, conduct consumer use-case validation testing, align on price/pack architecture and develop/execute package creative • Developed communications strategy and creative execution (i.e. POS, product shoots, digital creative, etc.) to drive trial/purchase for IZZE FUSIONS and LEMON LEMON (6 SKUs), resulting in $27MM in sales• Executed all-digital media and content strategy (~$15MM A&M budget) for IZZE FUSIONS and LEMON LEMON launches in partnership with cross functional marketing team, as well as creative and media agencies• Developed and validated 3 new-to-the-world brands through 20 week expedited concept to shelf development project that led to the incubation of one brand, Botonics drinking vinegars, at Sam’s Club and Amazon
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Marketing Mba Intern, Pepsi TmPepsico Jun 2014 - Aug 2014Purchase, New York, Us• Developed a continuity strategy for relaunch of Pepsi’s loyalty program, Pepsi Pass, by researching industry best practices, analyzing consumer loyalty behavior insights, recommending activation toolkits, and defining success metrics; presented strategy—which was implemented— to CMO and executive leadership
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Corporate Partnerships Development InternOpendoor Jan 2014 - Apr 2014• Conducting a market sizing analysis to identify 4 to 6 industry verticals for future OpenDoor product launches• Conducting customer development research to qualify potential corporate partners within the 4 to 6 industry verticals selected• Developing strategies on how to grow Opendoor's undergraduate distribution network three-fold from 100 universities and colleges
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Senior Strategy ConsultantBooz Allen Hamilton Sep 2012 - Jun 2013Mclean, Va, Us• Developed an automated analytical tool for a client’s Program Management Office that graphically displayed variance between baseline and actual spend budget plans, highlighted data set inaccuracies, and reduced analysis review time by 50%• Led a cross-functional team on an analysis of a government agency’s $605 M Information Technology portfolio resulting in recommendations that improved portfolio value by 50%; recognized with a Performance and Team award for the project• Informed Program Director and Resource Management team, on a weekly basis, about budgetary performance of 16 major IT work streams and recommended management strategies to ensure efficient allocation and utilization of funds -
ConsultantBooz Allen Hamilton Sep 2010 - Aug 2012Mclean, Va, Us• Identified organizational design best practices and incorporated findings into strategic vision report for an advisory services group; client implemented over 10 recommendations to improve manager-staff ratios and staff retention• Conducted knowledge management gap analysis for a private investment firm by analyzing data from over 30 client interviews, uncovered an inconsistent flow of knowledge across industry specific and regional departments and created process to standardize information sharing• Managed the development of an 80-page Key Personnel volume and the Management and Technical Approach volume for a $20 M Federal Aviation Administration project
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Summer AdvisorPrep For Prep Jun 2010 - Aug 2010New York, Ny, Us• Served as a teaching assistant for history research and evaluated assignments and exams for over 40 students • Mentored 11 ninth-grade bound students in developing strong study and time-management skills to excel within their respective boarding schools; achieved 100% graduation rate relative to a 70% program average• Supervised 12 seventh and eighth graders living in a boarding school dormitory, communicated behavioral expectations, set and monitored daily study hours, and provided tutoring on various subjects -
Bloomberg Prep, Analytics And Sales InternBloomberg May 2009 - Aug 2009New York, Ny, Us• Recommended expansion of Bloomberg seminar functionality based on analysis of current seminar management and data• Strengthened Bloomberg dependability among 300 clients by calling and pitching functionality enhancements• Produced highly confidential Bloomberg business summits notes that were instrumental in developing the firm’s 2010 fiscal year strategic business plan• Developed Excel model for the Chief Operating Officer’s department that served as the office’s operations prediction model and quickly identify shortages and excess supply of staff within various departments -
Merrill Lynch Key Accounts, Sales InternBloomberg Jun 2008 - Aug 2008New York, Ny, Us• Communicated with 400 current clients to offer and set up training seminars on Bloomberg functionality• Qualified 800 potential new clients for sales through phone by identifying their dependence on market data
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Mergers And Acquisitions Global Data InternBloomberg Jun 2007 - Aug 2007New York, Ny, Us• Analyzed and presented current M&A financial case-studies to the team on a bi-weekly basis• Traded equities through mock stock market competition, placing 2nd with a return of 10%• Assessed over 1,500 former M&A deals to identify the status of the deals
Jonathan Figueroa Skills
Jonathan Figueroa Education Details
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Nyu Stern School Of BusinessMarketing And Strategy Specialization -
Harvard UniversityEconomics; Romance Languages Secondary (Spanish)
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Phillips AcademyHigh School Diploma
Frequently Asked Questions about Jonathan Figueroa
What company does Jonathan Figueroa work for?
Jonathan Figueroa works for Amazon
What is Jonathan Figueroa's role at the current company?
Jonathan Figueroa's current role is B2B Marketer, Amazon Ads.
What is Jonathan Figueroa's email address?
Jonathan Figueroa's email address is jo****@****ico.com
What is Jonathan Figueroa's direct phone number?
Jonathan Figueroa's direct phone number is +191425*****
What schools did Jonathan Figueroa attend?
Jonathan Figueroa attended Nyu Stern School Of Business, Harvard University, Phillips Academy.
What are some of Jonathan Figueroa's interests?
Jonathan Figueroa has interest in Children, Human Rights, Consulting, Marketing, Civil Rights And Social Action, Education, Brand Management, Science And Technology, Strategy, Graphic Designing.
What skills is Jonathan Figueroa known for?
Jonathan Figueroa has skills like Strategy, Data Analysis, Microsoft Excel, Analysis, Management Consulting, Project Management, Visio, Powerpoint, Microsoft Office, Spanish, Brand Development Strategy, Microsoft Powerpoint.
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