- Lead all education, content, social media, and email marketing efforts- Responsible for building community, growing organic traffic, and telling interesting stories

- Led all content marketing efforts at The CE Shop- Hired and managed a team of content creators responsible for over 1,265 pieces of original published content consisting of blogs, ebooks, videos, webinars, podcasts, and emails- Managed the email marketing team and database, sending ~8m emails a month through Marketo- From 2020 to 2021, content experienced a 60% increase in pageviews- In 2021, original content was responsible for over $100k in direct revenue - Created the podcast Shop Talk: The Real Estate Show, with over 48k downloads

- Hired and trained a team of 11 marketing specialists working in social media, content writing, video, and email marketing- Planned and collaborate with other internal marketing managers- Worked closely with SEM, Strategy, and Creative teams to increase the efficacy of all marketing efforts- Wrote and edited email and web copy across the organization to ensure the consistency of brand voice- Hosted, wrote, and edited a twice-monthly podcast called Shop Talk: The Real Estate Show, which explores the real estate industry through interviews and deep dives into pertinent subjects

- Managed all branding and marketing efforts- Planned trade show, booth, and swag designs- Oversaw website redesign from the ground up to achieve 8x the previous daily traffic- Created 8 new sales videos and 12 new pieces of sales collateral- Tracked critical marketing metrics using Analytics, AdWords, and Driftbot

- Managed all PPC campaigns across 50 states and DC- Managed video creation- Managed social media and customer email interactions- Created website content and ad copy- Worked with Marketo, Salesforce, Adobe CC, and Drupal

- Assisted in the creation and implementation of PPC campaigns- Managed social media and customer email interactions- Created video content and ad copy- Regularly used Marketo, Salesforce, Wordpress, and Adobe CC

- Took real estate photos and walk-through videos of houses on the market

- Set up and operated legal video equipment for court depositions- Organized and assisted on a legal video training video focusing on marketing and logistics- Provided administrative support when the Video Manager was out of the office

- Worked on such shows as Duck Dynasty, Trip Flip, Doomsday Preppers, The Voice, and The Pitch- Served as the 2nd Assistant Director on Chasing Ghosts and Production Assistant on 11 Seconds

- Wrote product and SEO keywords for a national home décor retailer using Google Analytics, Google AdWords, and Bing Ads Management- Worked with Pay-Per-Click Advertising and email marketing- Primary focus was on excellent copywriting and drafting ad copy- Tested the site with the IT Department, and wrote and edited copy for the Marketing Department- Helped test the website on the back-end using a custom Content Management System- Aided in the development of strategic online marketing plans with special attention to SEO