Vp, Strategy And New Business Development
New York, Us
east|west marketing group is a 30 year old fully integrated marketing communications agency, which moves beyond traditional approaches and mass marketing, and continually pushes the boundaries with constant innovation and unexpected thinking. Our breadth of service offerings is delivered on an omnichannel marketing basis – with core expertise in Promotional Marketing, Branding, Shopper Marketing, Digital Marketing, Customer Experience Management, Loyalty Strategy & Program Development. e|wmg specializes in the consumer packaged goods industry and works with some of its largest companies and brands, including, Kraft, Nabisco, Post, Mondelez, Reckitt Benckiser, Pinnacle Foods, Revlon, BI, Sherwin Williams, Godiva, etc. Lead strategic client acquisition efforts and retention focused on delivering our differentiated marketing solutions and technologies.Played a key role in developing & designing:Overall company strategic marketing and business development plans, credentials and capabilities decks, presentations, white papers, case studies, and one page sell sheets.Targeted email and marketing campaigns towards various companies and industries, including; Consumer Packaged Goods, Food & Beverages, Retail, Luxury Goods, Automotive, Gaming, Hospitality, Travel and Tourism, Healthcare, Financial, Entertainment, to name a few.Ability to design and apply research, insights and knowledge to drive and lead new client business opportunities, briefs and innovation.An expert practitioner with the ability and confidence to develop and sustain consultative client relationships and build the value and profile of the business.Successfully created new business relationships with Bumble Bee Seafoods, Home Depot, H&R Block, Brown-Forman, Walkers Shortbread, Tourneau, MGM Resorts, Carvel, and French’s Mustard, to name a few.