Do it first, inspire change and Make Trouble.As a planner I’ve always found that frustration can be a powerful thing, we must learn from the past without being beholden to it.Great things can happen if you aren’t afraid to cause trouble (the right way). As a chief strategy officer my teams and I turned the tables on social media trolls for Smirnoff, gave McDonalds a credible role for their 2012 Olympic sponsorship (no mean feat) and redefined what it meant to do things Like a girl in the globally recognised Always #Likeagirl campaign.As a person that looks to engage people rather than advertise to them, I have found myself with fairly unique hobby creating TV shows; which have been commissioned both across Europe and USA. To add to my modesty I also make a great cup of tea.