Helping purpose-driven brands reach—and retain—their ideal customers through human-centered storytelling. Our award-winning approach puts empathy and authenticity at the forefront, better reflecting their purpose, creating deeper connections with their audience, and driving more sales.

Whether filming out of the back of a tuk tuk, tackling venture-backed creative briefs, or traveling with the world’s biggest stars, his empathy first approach allows him to connect quickly and deeply with his subjects.Select clients and personalities include Taylor Swift, Robin Williams, ESPN, Universal Music, Xbox, Sony Music, PBS, and Microsoft.

Well Done Marketing is a full-service agency specializing in paid, earned, and owned media that serves the education, energy, civic, health care, and nonprofit sectors. As creative director, I am responsible for the high-level creative strategy and oversight of the agency’s creative product for both client and the agency. I also lead a department of 14 in-house folks (ACDs, ADs, designers, copywriters, producers) and external contractors. From traditional seven-figure broadcast spots to the ever-evolving digital space, our multi-channel campaigns cover a wide range of mediums and audiences.• Spearheaded first $1M+ broadcast production in agency history, expanding capacity and infrastructure to national scale• Led agency through first rebrand in 18 years (positioning & messaging, visual identity, web) • Achieved 25% more clicks than industry average with 91% less cost per click, earning 2M+ impressions on a nonprofit’s statewide campaign• Merged 13 separate websites into one cohesive experience for a healthcare client while also driving 185% more traffic at 61% less cost-per-click in a supporting campaignAWARDS • EMMY winner (nominated x2) • Winner of 8 Telly Awards • Winner of 12 Indianapolis ADDYs including Judge’s Choice & 2 District 6 ADDYs • Webby Honoree

Named one of the Top 5 Fastest-Growing Private Media Companies in the U.S., Soundstripe is a venture-backed SaaS media service for filmmakers and creators who need access to high-quality, royalty-free music, SFX, and stock video. During my tenure, their ARR grew by more than 50%, crossing the $10M with a global audience of 55K customers across 140 countries.I was responsible for leading an award-winning in-house team to deliver assets for every aspect of the organization, including but not limited to: brand design, product marketing, organic and paid social, email and web, integrated digital and physical campaigns, organic and paid YouTube, live events, and original video content.• Overhauled brand positioning & messaging to align with core customers • Spearheaded go-to-market campaign for stock video product launch• Led paid social creative, generating 10K+ in new subscriber acquisition • Increased organic YouTube engagement by 450%AWARDS• 2021 AAF Nashville Copywriter of the Year • Winner of 14 Nashville ADDYs & 1 District 7 ADDY• Winner of 2 Anthem Awards

Kindful is a B2B donor management SaaS platform that helps nonprofits amplify their fundraising, simplify their donor management, and maximize their impact so they can do more good in the world.Though my time at Kindful was limited, I was able to positively contribute in the following areas: • Increased web traffic by 20% YoY and increased inbound conversion rate by 67% • Launched a new customer referral program that saw an increase in sales from referrals by 53%• Produced targeted campaigns on SaaS review sites, yielding an increase of 212% new reviews and saw our overall rating increase from 4 out of 5 stars to 4.5 out of 5 stars • Implemented and led new agency partnerships and independent contractors while also building an in-house marketing team• Led the campaign to overhaul our social responsibility volunteer initiative, the Be Kindful Program, empowering Kindful staff members to give back to the community

Mankin Media Systems is a B2B audio, video, and lighting systems integration company. Mankin designs, installs, and supports performance technology systems primarily in the house of worship market. As the chief marketing officer, my role included: maintaining and protecting the company image and reputation through all branding, design, and communication platforms; developing and maintaining a company culture utilizing the Mankin core values established by the leadership team; coordinating with department leaders to plan and facilitate all major company events involving staff or clients; and leading tactical execution of all marketing responsibilities through the utilization of both internal and external resources. • Led company through rebrand (positioning & messaging, logo, web)• Facilitated weekly, quarterly, and annual leadership meetings• Spearheaded the brand strategy and launch of Guardian by Mankin, a fully staffed network operations center in Franklin, TN

TWLOHA is a 501(c)(3) nonprofit dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. As the director of communication, my day-to-day responsibilities included coordinating promotion for all merchandise sales, events, recent news, blogs, and upcoming campaigns across TWLOHA’s social media platforms (3MM+ followers, third largest among active nonprofits), curating and creating imagery (photo & video) to further the organization’s story, and maintaining the TWLOHA voice across all outlets digital and physical. A couple notable benchmarks: • 2014 general web traffic increased 22% and web-related sales increased 25% over 2013 • 2014 suicide prevention campaign: sales increased by 38%, web traffic by 17%, and social interactions by 115%

Rhetorik is a film production company that started in 2010 after the successful launch and execution of the 2010 Kickstarter Best in Show Project, Save Blue Like Jazz. We developed an in-house team capable of delivering start to finish film production services as well as creating a brand voice that would become recognizable and trusted over time. I was responsible for writing treatments, proposals, scripts, and brand copy. I produced and directed pieces for clients ranging from Microsoft to Sony, regularly collaborating and overseeing teams ranging in size from 2—40 on a global level (Portland, Haiti, NYC, Seattle, New Orleans, Cambodia, Denver, Beijing, etc.).AWARDS• Kickstarter Best in Show • Dove Award nominated• Video of the Year—We Love Christian Music Awards

As the marketing director at Beacon I was responsible for overseeing the success of 80-100 events held each calendar year. This included everything from logistics (such as location, timing and personnel) to the messaging and communication of said events to current and potential clients. I also oversaw the design and consulted on content verbiage for each event’s presentation. Along with the event side of my responsibilities was the oversight and execution of all things visual within the company. This included logo, branding and website re-design, along with multiple photo and video components.

As a shift supervisor for Starbucks I was responsible for managing the team on the floor during my shift. This included the oversight of opening and closing duties, financial management during the shift as well as team organization. Of course, there was also the responsibility to make exceptionally good, hand-crafted beverages and create a warm and inviting atmosphere for the customers.

As a goalkeeper director with No.1 Soccer Camps I was in charge of making sure proper training and education was being taught to the campers each week as we traveled across the country. Each week brought it’s own unique challenges that required creative thinking and competent decision-making.