Created the firm’s content marketing strategy to drive client engagement and revamped its communications strategy to address reputational challenges, regulatory environment, and media scrutiny.

Spearheaded the firm's press strategy, crisis managment, internal communications, executive communications, and social media strategy.

Led firm’s media relations and digital practices with team of 25+ PR professionals. Cultivated strong relationships with clients spanning Fortune 500 companies, technology start-ups and universities.General Electric: Developed content marketing strategy and social media platform. Led reputational campaign to address safety concerns post Fukushima. AIG: Overcame negative press with crisis communications strategy following national media investigation into senior management compensation. Leveraged media contacts to secure favorable coverage in the New York Times, Financial Times and CNN. Target: Spearheaded the company’s social media strategy to strengthen its thought leadership and increase brand awareness. Conceived of and launched the company’s first content site, ABullsEyeView, an innovative platform to both expand thought leadership and sales. TED Conference: Developed and implemented communications strategy to further elevate TED as the premier conference and thought leader for innovation.