• Lead all product, marketing and research strategies for the Augason Farms brand, which resulted in brand growth of +80% in one year.• Build and oversee a new brand e-commerce site on the Shopify platform and execute an extensive digital marketing plan, which brought monthly sales for augasonfarms.com to over $100k after the first 3 months.• Manage and execute Amazon advertising strategy, growing the Augason Farms brand from a 50% share in the freeze dried food category to an 80% share.• Identify white space for new product opportunities primarily in the every day/pantry space and lead messaging and design rebrand to capitalize on these opportunities.• Create new display and pallet opportunities to expand presence and distribution during seasonal promotions in key geographies, growing in-store display presence at Walmart, Sam’s Club, Winco and Associated Foods +250%.

• Oversaw traditional marketing mix, digital, social, e-commerce, research, brand strategy and annual budget for Zand Immunity.• Led brand transition from a niche health food store brand to mass market by researching, developing and executing an updated brand identity, story, voice, and packaging; resulting in a 375% sales increase over prior fiscal year.• Built business cases and strategic rationale to implement new product innovations, which generated over $1MM in incremental revenue in their first year.• Partnered with Menasha to develop permanent display opportunities for health and wellness stores such as Sprouts and Natural Grocers that could be customized by season and other strategic events.

•Oversaw all marketing, research and brand development for the Zand and Honey Gardens business units.•Managed outside agency to develop consumer research and new brand positioning based on these findings.•Identified customer segmentations and white space to target growth opportunities for product and marketing partnerships.

•Developed and executed Quorn’s 2019 marketing strategy, including all digital, retail and customer acquisition programs.•Optimized marketing creative and improved agency relations resulting in a 307% increase of video completions.•Managed national field marketing team of 2 managers and 40 ambassadors while improving their executions/partnerships.

• Oversaw Miller Lite’s music, baseball, and basketball programs, including all strategy, advertising, creative briefs, retail activation, digital, event production, field relations and 3 year roadmap. • Led the development and execution of a 3 year general music and Latino music strategy, implementing optimizations at event, retail, OOH and digital; which increased purchase +30% and +13% respectively.• Managed all field marketing team, music alliances, and MLB relationships, implementing new ways of working such as national workshops, brainstorms, and measurement to ensure effective and proper execution of brand plan.• Developed and implemented a recommendation to expand Miller Lite’s music program from a local program in 7 markets to a national program platform, which increased retail presence by +400%.

•Managed Kraft Natural Cheese, an over $1.5B business unit, overseeing cross-functional team, pricing, budget, promotion, research, advertising, media, partnerships and innovation.•Led the development and implementation of the 2017 and 2018 innovation pipeline, overseeing the commercialization of new products resulting in an on-schedule launch with a projected growth of $20MM.•Oversaw the strategy, creation, and optimization of all Kraft Natural Cheese advertising and digital programs, which increased purchase intent and brand health scores over 8% year over year. •Initiated the development of Kraft Master Brand, which was expected to create cohesiveness across the Kraft portfolio and increase sales $50-$100MM worldwide over the following 3-5 years.

•Managed cross-functional teams to execute L’il Critters brand strategy, targeting, forecast, budget, media channels, PR campaigns, social media, and market research.•Oversaw new product development and launch of licensed products including Minions, Super Mario, and Barbie, which led to increased sales of over $10MM, while also expanding L’il Critters brand awareness.• Led, planned, and executed marketing off-site digital learning days for the entire Church & Dwight marketing department as a member of the Marketing Excellence Committee.• Executed Costco pallet program, which accounted for 30% of revenue as well as new PDQ programs for Walmart & Target.

•Developed and initiated a social marketing strategy for Trojan Condoms targeted at males 18-24 to increase sales, build brand awareness, and grow category usage; leading to a 44% increase in engagement.•Collaborated with agency partners on a Twitter re-launch that increased followers by 45,000 (10x increase in three months).•Analyzed Nielsen sales data to assess irregularities between shipments and consumption at certain top retailers, and forecasted how these irregularities may impact future sales.

•Managed all media buys, ad placements, and partnerships for WNYC, WQXR, and all events held in The Greene Space.•Created new project management system that increased department productivity by ≈ 50%.•Supervised internal graphic designer and outside ad agencies to ensure proper brand messaging.

•Managed evolution from traditional to digital media for Hot 97, 101.9 RXP, and KISS FM radio stations, exploiting new technologies to transition brand to digital sphere.•Built strong listener relationships in key markets by creating and implementing new relationship marketing processes that increased ratings by 10%.•Designed and developed a listener loyalty program that increased online visits by 35%.

•Managed partnerships, programming/sales promotions, and crafted station branding policies for start-up rock radio station.•Transformed revenue-negative, underperforming station into profitable channel by recognizing potential areas of improvement through market analysis and ratings evaluation.•Generated increased ratings and revenue through development of innovative promotional campaigns and analysis of market data, growing station from #15 to #5 in key demographics.

•Managed Clear Channel New York concerts and special events, and collaborated with major industry icons and celebrities to execute brand performances.•Collaborated with MSG Network, HQ Productions, and Clear Channel Marketing Director to create, develop, and produce 30-minute national television special—The Road to MSG: Z100’s Jingle Ball— seen by over two million viewers.•Spearheaded new contract negotiations for performances, station appearances, social media, and client partnerships, which led to an expanded market and national branding footprint.

•Assisted Sr. Vice President of Programming & Marketing with the development and execution of all programming and marketing strategies for Clear Channel’s five New York radio stations: Z100, KTU, Q104, Lite-FM, and Power 105.•Led research for a new ratings methodology and implemented findings, which resulted in four out of five Clear Channel New York radio stations ranking in top five persons 25-54 demographic.•Coordinated programming, marketing, and promotional budgets of more than $10MM.