Lead, develop, and implement paid media strategies across all PPC campaigns, aligning with KPIs for each target market and optimizing performance across key PPC channelsLead SEO strategy and campaigns, incorporating technical, local, and content-driven approaches to boost organic visibility and user acquisition.Collaborate with key partners like Salesforce, Invoca and other agencies to integrate their systems into our CRM, enhancing advertising performance and accelerating growth through innovative content strategies.Effectively reach the right audience at the right time through a variety of digital media channels and employ new ways of advertising within the purchase journey.Manage external relationships with the agency responsible for the company’s WordPress platform, ensuring seamless operations and project delivery.Develop and manage customer review program utilizing tap cards to enhance Google My Business profiles, improve SEO rankings, generate organic leads, and increase location foot traffic by 5%

Doubled PPC spending to recover Q4 performance, addressing a revenue deficit, and closing the gap within 2% of the target.Managed and restructured over 30 PPC accounts across Google Ads and Bing Ads for all corporate-owned locations. Consolidated campaigns into thematic groups, improving ad relevance, increasing CTR, and boosting conversion rates by 10%Integrated first-party data to track lead and opportunity stages in Google Ads, enabling value-based bidding to focus on high-value conversions and maximize ROI.Scaled PPC budget from $500K to $1M per year by projecting performance outcomes to leadership and effectively deploying additional funds to demonstrate the impact, securing continued budget increases.Created comprehensive reports highlighting campaign performance, actionable insights, and strategic recommendations.Utilized SEMRush and keyword research tools to identify high-performing keywords for campaign optimization.Developed persuasive and high-converting ad copy that aligns with brand messaging and business objectives.

Managed clients PPC accounts and nurture leads and customers through email and sms automations.Designed logos, print collateral, vehicle graphics, and web sites for a variety of clients, ranging from personal trainers and local small businesses to Caribbean construction companies. Also production and preparation of artwork files for commercial printing and web sites.

Planned, executed, and optimize assigned digital advertising campaigns, on different digital advertising channels (Display, SEM, Native, in-Email, etc.). Track the performance of online ads according to the plan and assist in data analysis and performance reporting. Most senior marketing professional in the company providing guidance and advice directly to the CEO of the company on digital marketing strategy including the use of tools and technologies and development of marketing content and visuals in conjunction with internal teams and outsourced consultants. Identify the targeted audience for specific media campaigns. Decide how best to communicate to that audience by data validation methods and monitor competition.Monitor and nurture prospects and leads through Customer Relationship Management (CRM) tools such as Campaigner, Klaviyo, and Omnisend.Compile and present monthly reports to the team explaining marketing performance per our key indicators, goals, and objectives.Optimize user experience on e-commerce platform (Shopify) by fine-tuning customer journey to increase conversion rate. Consistently research and implement new tools to optimize the sales funnel's ad campaigns, landing pages, and offer pages to increase performance by techniques such as but not limited to data validating and segmentation, A/B testing, and remarketing.Research and assess new and upcoming media channels to determine the best fit for the company in reaching goals and objectives. Use tracking software (Voluum & RedTrack) to parse campaign data to identify areas for optimization based on insights such as, but not limited to, age, demographic, device type, keywords etc. Evaluate and create continuity between all marketing channels and touchpoints to boost conversion rates. Manage email marketing platforms, lead generation & nurturing, workflow automation management, segmentation, monitoring, and optimization.

Charged with the development and execution of sourcing and Branding of Gilcon Enterprises Ltd. Responsible for developing, coordinating and executing all activities of key marketing initiatives with the intent of meeting both short and long term goals for net sales and profits for the Construction and Real Estate business. www.gilcononline.net

• Worked with the marketing team to brainstorm new ads• Wrote and submitted specs for new graphic ads• Created JPEG and GIF display ads in various sizes resulting in traffic creation• Prepared detailed accurate reports that record historical campaign data including daily impressions, visitors, CPC/CPM/CTR and CPA• Optimized campaigns based on performance • Aggressively develop new strategic traffic partner relationships with ad brokers and ad networks• Managed single ad budget in excess of $8 million annually• Assessed media to determine fit in reaching goals and objectives• Monitored all ad placement for accuracy, placement and rotation• Verified and reconciled invoices• Identifying the targeted audience for a particular media campaign and deciding how best to communicated to that audience• Supporting the media manager and other colleagues• Undertaking researched using a wide range of specialist media resources• Working on a range of client accounts at the same time, often juggling various projects and deadlines

Assisting and implementing all marketing strategies by developing various elements essential for the growth of a company. They mainly focus in planning and market research to develop marketing strategies.

• Handled the setup, service and daily operations of retail store serving clientele, tourists and business travelers. • Entered transactions into POS system• Prepare daily sales reports for management resulting in better sales optimization • Conduct monthly inventory reports• Perform heavy cash handling • Reconciliation functions • Presentation of new technology to staff resulting in staff being up to date with the latest technology