• Manage direct and retained client relationships, ensuring consistent communication and satisfaction.• PR Campaigns: Plan and implement PR campaigns, developing creative concepts and ideas that translate effectively into radio and TV content.• Provide media training to CEOs and board-level clients, preparing them for radio and TV interviews.• Media Opportunities: Identify and secure radio and TV opportunities for clients to provide commentary and analysis on current news stories.• Event Production: Produce "Radiodays" in collaboration with clients and agencies, facilitating meaningful media engagements.• Maintain strong relationships with UK and international broadcasters, ensuring effective media coverage.• Spokesperson Briefing: Prepare and brief spokespeople for media engagements, ensuring they deliver key messages effectively.• Build and maintain relationships with both internal and external stakeholders.• Support crisis communication efforts, managing reputational risks and delivering key messages in target media.

Leadership & Development:•Managed and coached a team of 15 presenters and producers across 7 stations, focusing on their professional growth and development.Led the creation of content for multiple platforms, ensuring it resonated with diverse audiences.Content & Social Media Management:•Oversaw local social media content, ensuring alignment with station branding and audience engagement strategies. Coordinated and produced video/audio content for radio, TV, and digital platforms, maximizing cross-platform reach.Stakeholder & Relationship Management:•Maintained strong relationships with Military Bases and the Ministry of Defence (MOD), facilitating smooth communication and collaboration.Liaised effectively with both internal staff and external stakeholders to ensure project goals were met.Event Management & Production:•Managed and produced outside broadcasts and calendar events, ensuring seamless execution and audience engagement.Coordinated PR efforts and implemented marketing strategies to enhance brand visibility and audience connection.Audience Research & Strategy:•Conducted research on audience surveys, implementing recommendations to improve content and engagement.Identified trends and relevant news stories, leveraging them to keep content timely and engaging.Data-Driven Improvement:•Used data and audience feedback for post-analysis, refining content and strategies to continuously improve performance.Copywriting & Digital Skills:•Wrote compelling copy for both on-air and off-air promotions, driving audience engagement and brand recognition.Proficient in MS Programs and social media platforms, including Facebook, Twitter, and Instagram, utilizing them to enhance digital presence and interaction.

• Managing & leadership of 25 staff with KPI & coaching performance • Planning and implementation the merge of 2 radio stations into 1• Taken Q Radio to the second biggest commercial station in NI• Campaign Manager for Promotions and on-air activity • Generating new business leads & promotional proposals • Measure and evaluate the performance of all sponsorship activity• Overseeing the design process for digital & print • Understanding & interpretation listener audience figures• Overseeing the content quality of the business, • Manage costs within the allocated budget • Oversee the delivery of the Social Media team • Working with Google Analytics, SEO tools, WordPress and Project Management platforms. • Working with key stakeholders, with excellent interpersonal, written and oral communication skills • Planning events & marketing with Risk Assessments• Created engaging outside advertising campaign • Looking at all PR opportunities • Writing copy for on and off-air • Managing Podcasts • Experience of Photo, Video & Audio editing and all MS programmes

• Producer of the News Magazine Show • Administration of music returns/reports • Responsible for output• Coaching & directing to improve the performance of programmes • Campaign manager for station promotions & creating proposals • Maintaining website/social media, and ways to return a revenue• Writing copy for on and off-air • Planning Outside Broadcast’s events on & off-air/major organiser of the stations Jingle Bell Ball • Maintaining Broadcast rules

Presenting various shows and Weekend Breakfast

Traffic Presenter for various BBC / ILR stations

Set up and ran my own company providing ….•Radio & TV – Broadcast Agency•Voice over agency - managing 30 Voice over’s / Presenters•Web Design •Writing and producing radio commercials, Direct commercial production clients•Radio syndication, creative and commercial production•Planned & arranged X Factor’s Eton Road, this was a Live Music Event with support from local bands and performers to a crowd of over a 500 in a local night club and broadcast live

•Responsible for 20 staff /freelancers with Daily Presenting Coaching•Took RAJAR listener figures to an increase of 9% reach and 12% hours, Total hours had been the Highest since September 2006 •Refocusing the music, Female 25 -45 & liaise with record companies and pluggers•Going on client visits with the sales team and explain how Pennine had changed and the benefits of radio advertising /promotions would help their business. This was very useful when it came to station promotions as you could explain to the client how the promotion would work on-air and this would leave us in control of the promotion.•Working with programming and events kept within budget•Planning station promotions with other staff, this would include brainstorming to the mechanic and the implantation to how the promotion would work on air •Maintaining website/social media, making sure the web site was always up to date and making ways to return a revenue •Planned & arranged the stations Fun in the Sun, this was a live music event with over 10 bands and performers to a crowd of over a 1000 and broadcast Live on the station•Creating promotions, on-air features and production •Maintaining OFCOM / broadcast rules

•In 2006 Breakfast Producer•Responsible for the Weekend output with coaching specialist presenters•Working with promotions on programme features and Producing station editorials•Maintaining Website/Social Media, making sure the web site was always up to date and making ways to return a revenue & Producing the Listen Again on station web site•Producing award audio for Sony and Arqiva and PAM’s•Skills in writing, production (including directing Voice Over) •Logging music returns, signing off voice over invoices and keeping an inventory of the department’s revenue.•Juice has consistently been the best performing Creative in the Group, with profits being 70% higher than the rest of the group•Juice was based on Creative Led Sell; I would write campaigns for clients and sell Musical ID’s. I would also upsell clients, Telephone on holds and AV Audio. •Introduced “Juice on Hold” where we offer clients and external clients a “Telephone on Hold” facility. This has brought extra revenue in the department and the station. We had also increased the volume of celebrity voices and musical id’s which give clients a different sound and higher profits for the department. •The Biggest Growth in 2008 was Studio Hire seeing increase revenue by 150%, this was done through marketing and mail shorts to Agencies and Production House’s.•2008/2009 saw Profits for Juice Creative of over £120,000, which was 15% of station revenue.•Juice Creative launched a full web site offering all the services.•Various commercials I have written and produced have won/nominated for Vox’s and UTV Group Awards

•Producing/Writing radio commercials/promos, Production and producing radio ID’s•Designing imaging and station sound consultation•Maintaining radio stations direct clients •Working with stations/clients, planning campaigns

•Running the Commercial Department, writing and producing•Working with the programmes department, and S&P on station •Sound & on-air promotions. •I also organised the scheduling of the presenters and the station.

• Scheduling music with Selector for the Group. • Presenting the Late show and Sunday Breakfast

Presenting Weekday Evening show and Sunday Breakfast

• Running Shifts• Planning the rota• Cashing up• Ordering stock• Dealing with customers

• Driving music based shows• Producing on air shows• Producing Pre Rec show• Covering Breakfast Producing• Producing Promos