Vice President Of Sales- Western Us
• Member of the leadership team who led the vision, growth, and performance for a large portfolio brand’s including After Bite, Adventure Medical Kits, Ben’s & Natrapel Insect Repellent, SOL, QuikClot, RapidPure and Counter Assault• Worked cross-functionally with Marketing, Brand Management and Product Development to build solutions to drive additional business and expand categorical presence both on and off shelf.• Channels Managed: Grocery (National & Regional), Mass, Outdoor, Sporting Goods, Dollar/Value & Distributors• Led a team regional sales managers and 6 independent sales brokerage organizations (20+ external sales representatives) to achieve annual revenue and operating income targets. Partnered with brokers to conduct customer line reviews and create annual programming, manage customer relationships, and pursue new business.• Negotiated and managed total cost to serve for account in market including off-invoice allowances, promotional trade spends, freight allowances and fines & fees.• Prepared annual revenue budgets and monitored performance to budget estimates.• Created initial forecasts for new item launches and allocation supported by ad hoc analyses for supply challenged inventory to best serve the overall business.• Influence brand positioning and growth through high-level partnerships with REI, MEC,West Marine and other key retailers/distributors within the United States and Canada.• Developed eCommerce strategies for retailers including Direct Vendor Ship programs.• Territory Top Line Sales +52% Growth (Two Year Stack)• Restructured independent broker agreements to re-acquire 1.8% profits lost previously from commission.• Established Bazaavoice partnership to amplify eCommerce product reviews.• Obtained and setup SPS Collaborative Analytic partnership to enhance visibility between our company and our network of National Accounts