SGF Cambridge can provide a range of general marketing and consultancy services to Agricultural and other sectors. Specialising in Digital Media (video), Promotional Advertising management, Graphic Design (logos/adverts/promo materials), Technical Writing and Brand management.

In addition to managing all aspects of Marketing services, brand management and new product launches within the UK/IE business, my responsibilities also included a wide-ranging primary senior support role to the UK Managing Director and overall UK business and sales team. As well as co-ordination of EMEA marketing and commercial activities, product supply, forecasting and budgets. Company representative on the SME Group of the UK Crop Protection Association. Contributed and helped deliver year on year growth in sales and profit over a long-term period, and led and managed a major re-brand of our Crop Nutrition business in order to support a more global based sales growth approach.

Multi-faceted roles within Technical support, Sales account management for both Ag and Amenity customer sectors, Supply chain and Marketing. Managed all aspects of marketing services for the UK/IE business including annual advertising campaigns, branding, new product launch plans, website development, product literature and market research projects. Preparation of annual sales budgets for UK business, product purchase plans and co-ordination of in season sales forecasts. Responsibility for formal monthly and quarterly sales reporting, business strategy and written preparation of strategic reviews for M&A work. Key point of contact within UK business for European regional organisation.

Consultancy work for a French multi-national plant breeding company, involving responsibilities for technical, sales and key account management roles for regional seed trade customers in the UK business.

Commercial account management for 20+ national and regional businesses for agrochemical and seeds sales. Accountability for sales income generation of c. £3M per annum. Helped increase both company sales and profit margins from customer accounts by focused business plan development and building and maintaining good customer relationships.

Managing UK product supply logistics activities via European manufacturing base, including forecast reviews to ensure product availability for customers. Developed new initiatives and B2B systems to improve service levels and supply chain effectiveness including; 50% real-time savings in SAP processing by implementing a new order system, improved inventory performance by implementing batch management and improving timeliness of customer receivables invoice processing leading to significant savings in working capital.

Specialist technical support to UK distributors and farmers, field trials development work and data management. Part of a European team to develop registration data packages for new ag products. Leading role in technology-transfer of practical Take-all risk guidelines to the UK farming industry and the UK marketing role for all pre-launch brand and communication plans for an innovative new Take-all fungicide product with a unique route to market.

HGCA-funded agronomy doctorate in 'Understanding and assessing lodging risk in winter wheat' with key achievements being to develop and transfer practical lodging risk avoidance guidelines to the UK arable farming industry.