General manager and marketing function leader for $450MM branded portfolio of dressings, dips and specialty products. Ownership of portfolio P&L and end-to-end brand and category strategy including brand equity development, product assortment, innovation pipeline, marketing communications and sales enablement.

Responsible for business segment and brand strategy for $1.0 billion paint and stain portfolio. Owned consumer experience, brand deployment across all channels, product assortment and innovation pipeline. Led 35-member marketing team and deployed $80 million in annual investment. Joint P&L ownership with Sales function.Recent Performance: Delivered 2019 profit +9% vs. plan through marketing efficiency, margin-accretive new products and expansion into new channels.Key Accomplishments: 1. Led insight-based digital transformation of brand activation strategy. Actions and results include: • Implemented digital strategy focused on engagement at key stages of the decision journey. • Launched digital platforms that addressed unmet needs and shortened the purchase cycle. • Led e-commerce strategy with seamless connection to media and digital platforms. • Delivered 3-year e-commerce sales CAGR of 160%. • Achieved significant increase in media ROI, including 400 basis point increase on Glidden.2. In collaboration with account leader, built strategic partnership with The Home Depot growing post-acquisition sales +$100 million and improving ROS by >500 basis points. Awarded 2018 Partner of the Year at annual supplier convention.3. Expanded PPG’s leading consumer brands in the US (Glidden) and Canada (SICO), earning >1,000 points of distribution that generate $50 million in annual sales.4. During period of organizational change, increased team engagement scores (per Gallup) by 37%.

Responsible for business segment and brand strategy for $1.0 billion paint portfolio. Owned consumer experience, brand deployment across all channels, product assortment and innovation pipeline. Led 25-member marketing team and deployed $85 million in annual investment. Joint P&L ownership with Sales function.Key Accomplishments:1. Established and focused action against strategic growth pillars for consumer business: digital transformation, expansion of customer relationships and margin growth through innovation.2. Launched PPG as an innovation-focused consumer-facing brand, generating $80 million in year 1 sales with gross margin 50% above line average.3. Drove premiumization strategy at Menard’s that secured ownership of super-premium price tier and delivered 200 basis-point increase in gross margin. 4. Elevated the marketing function through shared practices including 4-step strategic planning process, standardized brand equity tools and training, and annual team engagement and recognition cycle.5. Established best practices for customer line reviews that increased rate of new business generation. New business included national distribution in Home Depot’s exterior stain category, delivering $20 million in year 1 sales.

Recruited and hired by PPG to lead marketing strategy development and execution for recently acquired Home Depot (THD) business delivering $450 million in sales. Led 7-member marketing team and deployed $25 million in consumer investment. Joint P&L ownership with Sales.Key Accomplishments:1. Transformed marketing team into a thought-leadership function through business analytics, investments in insights, infusion of talent and strategic approach to customer engagements. 2. Led turn-around of underperforming $350 million Glidden business through brand re-launch that included quality improvement, new value-focused brand positioning and re-designed in-store and online content. • In launch year improved in-store close rate by 10%, brand velocity by 8%.• Led development of training platform deployed to 400 PPG sales reps & 25,000 THD Associates.• Partnered with THD to launch jointly funded $15 million Glidden media campaign.• Awarded 2016 Marketing Innovation Award at Home Depot’s annual supplier convention.3. Built PPG’s first-ever e-commerce paint capability in collaboration with Home Depot digital team. Sourced and managed 3rd-party fulfillment capability. Owned interconnected experience.

Owned business segment strategy, brand equity advancement, marketing communications and innovation pipeline for $450 million Frozen Snacks segment. Led creation, resourcing and cross-functional execution of annual operating plan. Supervised marketing team of 5 members. Full P&L ownership.Key Accomplishments:1. Won funding approval and executed new Bagel Bites brand strategy including brand positioning, marketing communications, promotion plan and innovation pipeline. Delivered 17-point improvement in volume trend, 15% increase in profit.2. Collaborated with key customer teams to execute national expansion plan for Delimex brand. Increased retail volume by 12%, won share leadership in new markets within first 4 months. Self-funded investment in national expansion via quality improvement and piece-count reduction that increased purchase intent and grew GPM by 400 basis points.3. Led foundational category research to identify, validate and prioritize white-space innovation pillars within Frozen Snacks. Presented portfolio evolution recommendation to Group Vice President.

Development, consumer validation and execution of innovation pipeline on Heinz’s largest and highest profile brand. Tracking, synthesis and strategic application of category-relevant insight sources. Coordination with Heinz global business units to build scale behind innovation platforms.

Marketing and innovation strategy development and execution for brand delivering $450 million in gross sales.