Jonathan Hackbarth Email & Phone Number

Milwaukee, Wi, Us

Las Vegas, Nevada, Us

Senior Director responsible for the full eCommerce and website experience, P&L, and teams over the following areas to drive digital growth, while working in an agile environment:- Customer adoption, onboarding, and training- Product managers and designers responsible for website user experience on 10+ websites and platforms, with our main effort in consolidating into one longterm platform & ERP, enabling punchout, and other eProcurement initiatives.- PIM and content enrichment overseeing hundreds of thousands of products across all platforms- Analysts to drive growth and measure success- Marketing, with a focus on email, display, SEO, content, and print- Partnering with IT, responsible for frontend and backend developers

Midvale, Ut, Us

Director responsible for desktop, tablet, and mobile web experience, and PMs over each of the following areas:- Home Page- Search & Navigation- Product Detail Page- Cart & Checkout- Sitewide applications

Midvale, Ut, Us

Product Manager over all aspects of internal search & navigation:-Team G&A (including ensuring value add vs. team costs were exceeded)-Working with UX to create user stories and develop new features to assist customers shopping through search/navigation on site (~80% of all traffic)-Working with internal stakeholders to develop site-wide strategies for marketing promotions and taxonomy optimizations-Worked closely with SEO to ensure page performance and SEO guidelines are met across the site-Helped build internal CMS to roll out guided navigation across entire site-Drove bottom line growth of $6m-$10m per year through A/B testing and feature enhancement-Helped evangelize the importance of on-page performance and the direct conversion impact improvements have

Midvale, Ut, Us

-Responsible for developing and implementing link strategy onsite-Developing applications for onsite filter/refinement links (acted as product manager and business owner)-Worked with all internal and offsite teams to ensure URL structure was properly in place-Taxonomist for entire website, working with internal teams and acting as product manager with dev team to create new taxonomies and overhaul existing ones onsite

Midvale, Ut, Us

Responsible for managing multiple teams and functions of the product on site process:-Managing a team lead and team of 15 data entry positions-Managing a team lead and team of 20 SKU builders-Managing a team lead and team of 20 copywriters. In addition to managing the above ~60 associates, responsibilities also included:-Managing department G&A-Working alongside training department to ensure career development and growth-Working with SEO team to ensure content produced is adding marketing value offsite-Business owner of applications used by above teams; Worked with product development to build new features and ensure optimizations impact throughput KPI's

Midvale, Ut, Us

-Responsible for writing clean, descriptive, and SEO friendly copy for products being sold on site-Working with buyers and partners to fact-check, and obtain all data and information needed to write copy-Helped develop guidelines for our partners/vendors to use for loading new content to the website-Peer-edited team member copy to ensure quality

Park City, Ut, Us

The content manager position was in charge of managing and training returns processors to write concise, SEO friendly descriptions of returned merchandise from backcountry.com to be sold on geartrade.com