National Sales And Merchandising Executive
Nottingham, United Kingdom
My role within CDA requires me to liase with existing customers and re-enforce CDA’s presence within showrooms. I cover all aspects of training, merchandising and I am responsible for managing both retail and trade accounts, dealing with national companies including Grafton Group, PHG, NBG, CBA, Homebase, Wren Kitchens and regional merchants. I ensure in-store colleagues are trained, able to promote incentives and ensure display items reflect the current brand offering. I maintain and build relationships within stores and retailers to strengthen and increase orders within the existing customer base and feed back internally how sales can be increased based upon customer feedback. I lead external PR events and trade shows at least six times annually.