Jonathan Halbrecht Email & Phone Number

Santa Cruz, California, US

New York, US

Brooklyn, New York, US

Palo Alto, CA, US

A platform for amateur sport leagues' team captains

New York, NY, US

Heads Up Esports is a multi venture platform focusing the esports and streaming spaceProducts and services focused mainly on Twitch extensions, Stream viewership analytics and a marketing platform for streamers.

New York, New York, US

New York, NY, US

Supporting Google, Hulu, Roku and Twitch across all of its business units with Nielsen's Media Analytics solutions. Helping these platforms tell the best story around their platforms' value to advertisers by using data and analytics.

New York, NY, US

• Responsible for bringing Media Analytics solutions to Retail, Restaurant and CPG clients by working cross-functionally across product, data extraction, data science, marketing, legal, finance and sales teams
• Oversaw and executed Audience Insights and Marketing Effectiveness / Attribution analyses, spanning multiple data sets (1st & 3rd party) tools and platforms (e.g. TV, Desktop, Mobile) to top national brands. Analyses.
• Engaged directly with clients, leading discussions on research methodology and design as well as actionable insights and recommendations which were incorporated into clients’ marketing plans
• Specialize on Return On Advertising Spend studies (ROAS/ROI) for advertising brands and their agencies, based on spend and cross platform exposure measurement data sets
• Supported sales teams and engaged directly with clients to translate business needs into outside-the-box data strategy, research methodology and actionable insights. Business portfolio growth of over 100% in three.

New York, NY, US

• Responsible for gleaning actionable insights for digital publishers, TV networks, advertisers and agencies, based on Nielsen’s media research tools and data assets
• Designed and executed advanced analyses based on a combination of multiple data sets, delivered through user friendly dashboards and visualizations

New York, US

Selected to cohort 18 of Tacklebox, an accelerator program for pre-product founders.

Tel Aviv, Israel, IL

• Added responsibility as the company’s CTO - Defining company needs, evaluating multiple technology providers’ capabilities and leading multiple integrations projects including adoption of BI tools, company website and.

Tel Aviv, Israel, IL

• Led a team of 60+ research managers and analysts, delivering marketing insights, international benchmarking and business intelligence to top decision makers at tier 1 companies across multiple verticals (Retail, CPG.
• Led initiatives to improve on KPIs by developing research methodologies, building team capabilities and optimizing research infrastructure through implementation of new technologies

• Led product management for OOH real-time live video audience measurement solutions for retail and media uses
• Developed marketing materials, managed integration projects, negotiated contracts and commercial agreements.
• Presented products at domestic and international shows, drove sales and developed distribution channels in the EU.

Founded an online e-commerce website selling imported oil paintings; Sold in 2008Oversaw all aspects of business operations including sales, finance, customer relations, product management, SEO etc.

Tel Aviv, Israel, IL