As the General Manager of Chaoyu Expo Indonesia, I lead the Indonesian branch with a focus on marketing innovation, sales growth, and operational excellence. I’m responsible for the successful execution and growth of three major international B2B exhibitions in Indonesia:- Indonesia International Baby Products and Toys Expo - IBTE Indonesia (https://ibte.co.id)- Indonesia Gifts & Housewares Expo - IGHE Indonesia (https://ighe.co.id/)- Indonesia International Electronics and Smart Appliances Expo - IEAE Indonesia (https://ieae.co.id/)Core Areas of Expertise:- Marketing & Business Development: Attracting buyers, partnering with local and international associations, and leading multi-channel marketing efforts through online and offline activation.- Sales Leadership: Spearheading both local and international sales initiatives that drive revenue and expand market reach.- Exhibition & Show Development: Innovating and enhancing trade shows to deliver exceptional experiences for exhibitors and attendees.- Branch Management: Overseeing recruitment, risk management, budgeting, and team leadership, ensuring smooth daily operations and continual improvement.- Strategic Planning & KPI Management: Driving team performance and budget efficiency through clear, actionable goals.

"Maximize Space. Optimize Efficiency. Store with Confidence."

- Responsible for the growth of DTC & Enabler department's private label products assortment with total of new 270 products- Acquired and managed 28 vendors- Perform calculation for cost of good sold, gross margin, investment, and gross marchandise value for each products- Determine target retail price, quantity of order, product custom specification, and standard packing- Perform negotiation for buying price and term if payment to all vendors includes manufacturers, logistics/freight forwarder, QC companies- Initate and perform end to end process for new private label brand with KOL- Responsible for legal scheme for collaboration and purchase agreement- Managed private label's O2O stores and B2B sales teams.

Handling two B2B International Exhibitions in Indonesia :1. IBTE - International Baby and Toys Products Expo ( in 4 countries - Indonesia, Malaysia, Vietnam, and China)2. IIAE - Indonesia International Amusement and Leisure Expo - Analyzed Indonesian market and implement strategies to attract Indonesian companies for the 2 shows.- Consulted the local and internernational clients and deliver the market knowledge in Indonesia- Built up international communities for the international pavillion- Provided solutions to clients for expand their business networks.- Acquired and managed overseas exhibition agents- Developed and maintained key networks( local governments, local and international associations in the industry)- Supervised the sales team and providing the sales training- Responsible in scheme of collaboration and partnership.

• Direct day to day operations, monitor stock of products and sales online&offline• Analyze complex scenarios and use creative problem-solving to turn challenges into profitable opportunities• Interview, appoint, train, and assign responsibilities to key personnel• Monitor cost-effectiveness of operations and personnel using quantitative data, offering feedback and making cuts where necessary• Responsible for ensuring allocation budgets for new development, marketing, overhead, and growth.• Maintained relation with suppliers, distributors and regular customers.

• Provided ideas for office furniture systems solution by acknowledging the company strong points of what, why, and how; to interior designers-ideas in design; to users-in the quality and services; to contractors-in project control.• Developed strategies to win projects by analyzing competitors and clients’ data to determine on product proposed, price negotiation, term of payment, delivery time and services offered.• Built solid customer relationships by modifying internal behaviors, managed sales, negotiated contracts, and served as primary point of escalation for account issues.• Analyzed and updated forecasts weekly to ensure sufficient time and supply for each project.• Controlled and coordinated with internal departments in areas such as quotation, legality of contract, payment, delivery, assembly, and after sales services.• Conceptualized, researched, and built product prototypes to meet consumer needs and maximize profits.• Coordinated with marketing, operations, engineering, and research departments to unify product vision and strategy.

• Developed strategies to attract more viewers for ACS Branding’s customers campaign.• Assigned weekly tasks for web developers and graphic designers in creating websites and logo design for clients.• Conducted market research on product iterations through qualitative studies and quantitative surveys.