Pop & Fizz Creative Agency Internship, Digital Marketing Team
University Of Southern California Advertising Practicum
Greater Los Angeles Area
With Universal Pictures as a client, developed innovative marketing strategies for millennial audiences to increase Universal box office purchase and maximize opening weekend sales. Experienced all aspects of campaign development, which included consumer research, ideation, strategy, client pitch and approvals, campaign development and a final client presentation. Collaborated within a 42 person agency structure on the Digital Marketing Team. My specific contributions included compiling secondary research on substitutes for movie theaters, developing creative tactics for two Universal films, and creating mock-ups for movie posters and creative tactics using Adobe Photoshop.