Managed the testing, tracking, and reporting process for Sky original titles across European markets, providing insights to inform strategic decisions across the content lifecycle.Key elements of the role included:- Pre-broadcast testing, working closely with the commissioning editors to guide early production by conducting title, synopsis, and pilot testing, collecting development feedback to measure aspects such as interest, association, and intention to view.- Collaborating with local markets to align measurement structures, implement reporting, and facilitate cross-market decision making. - End-of-series reviews to guide recommission decisions for UK Sky Original scripted Drama and Comedy titles. This involved measuring final performance vs. benchmarks based on viewing, enjoyment, engagement, talkability and social; and gathering viewer and non-viewer survey feedback on discovery, perception, cast, and development. Reviews shaped successful franchises such as Gangs of London, A Discovery of Witches, Brassic, and COBRA.- Daily stakeholder support for cross-functional teams across Sky Studios and the wider Content Entertainment department.- Managing strategic projects exploring themes such as the potential for foreign language drama content across international markets, and content mix and value of acquired distributor and Sky-commissioned content in the UK.

Strategic insight and planning for Sky UK channels: Sky Cinema, Sky Comedy, E! and Sky Sci-Fi. Key elements of the role included:- Performance tracking and competitor analysis for cross-functional stakeholders.- Schedule review and optimisation for Programme Planning.- Launch assistance for channel rebrands.- Forecasting and cost efficiency reviews for Finance and Acquisitions- PR support for Production and Distribution Sales; and segmentation and viewer profiling for Marketing.

Research management of NBCU channel and programming content across the EMEA region on behalf of TV Networks, Sales, Distribution, and Production.Key elements of the role included:- Conducting market, performance, and pricing analysis to assist the international TV and Film distribution in their content licensing sales negotiations.- Running market, segmentation, and positioning analysis for new channel launches across the EMEA region. - EPG scenario planning for the re-positioning of NBCU channels on key affiliate platforms.- Managing the GRP forecasting process of NBCU channels across the EMEA region to aid budget cycles and optimise ad revenue.- Supporting Ad Sales and Marketing by compiling brand decks for industry events and sponsorship clients, running break optimisation and post-campaign analysis, and creating detailed pen portraits for viewer targeting.- Acting as the point of contact for performance tracking and analysis of NBCU's content assets. - Managing primary research projects across the EMEA region, using methodologies such as brand trackers, focus groups, online questionnaires, and online communities to leverage insights on portfolio strategy, repositioning, branding, and campaign execution.

Research and strategy support for Disney Channels EMEA Marketing, Sales, Finance and Programme Development departments.Key elements of the role included:- Assisting in the management of the pilot testing process for new European Disney Channel productions. This involved working closely with local and US Research colleagues, Production, and Original Programming to set up, run, and review focus group feedback, informing content development and execution decisions.- Managing the Disney Channels European monthly and quarterly franchise reports and original series trackers.- Analysing successful TV programmes, genres, concepts and formats to identify opportunities for acquisition or production, or gaps in the market.- Designing, producing and communicating market overviews for main European Disney Channel countries and emerging markets, including consumer profiles and trend analysis using a variety of third party sources.- Compiling sales pitches for key Disney TV properties, and work closely with Marketing to maximise performance of trade and consumer activity.- Serving as a daily point of contact for key business units such as Programming and Marketing

Research and strategy support for Viacom International's TV Networks and Ad Sales departmentsKey elements of the role included:- Commercial and programme analysis for sales planners.- Pre and post campaign analysis for event sponsors of industry events such as the EMA's and VMA's.- Compiling Ad Sales decks for potential and current advertising and sponsorship clients.- Acting as a daily contact for stakeholders across the TV Networks and Ad Sales divisions.

Research and strategy support for The Allmond Partnerships Media Planning and Buying teams.Key elements of the role included:- Supported media planners and buyers with commercial reporting for client sponsors including: BT, O2, Weetabix, and Yellow Pages.- Aided primary research for new business pitches.