My higher education marketing experience has shown me it is essential to understand my audience's wants and needs. But knowing is not enough; I have to share unique emotional stories about how we exceed those wants and needs. I need to work with the University to find ways to meet untapped needs and with a few wants. All my years of day-to-day effort have continuously taught me to be aware of competitors' movements and shifts in customer pain points. Considering both of these in our plans and making ongoing adjustments to ensure the brand stays where I want to be in the heart of my audience.My specialty is in creating admission and capital campaigns across channels that capture the audience's heart and support materials for higher education geared towards youth or adult markets.90% of any marketing is the execution of the strategy, and I am comfortable doing the work and the planning. Expertise in the graphic design field, including identity marks, print publications, 3D promotion, multiple substrate reproduction, and event visual support; skilled in photography and video has helped me meet goals and support the teams of professionals I work with each day.Over the years I have gained Web Development and Design: Content Management, HTML, Dreamweaver, and WordPress skills with multiple site redesigns supported.Experience in maximizing resources within budget constraints and delivering valuable results while maintaining its goals.