Jonathan is a co-founder of Sonder, the global authority on owned media. We have valued & simplified over $10Bn of owned media revenue for businesses like American Express, Virgin, Shell, British Airways, Kelloggs, KFC, Telstra, Woolworths Group, Coles Group, Commonwealth Bank, Singtel Optus, Myer, Officeworks, BIGW & David Jones.

Jonathan was responsible for connecting entertainment brands including VEVO, Adult Swim, Take40 & Hot Hits to consumers in meaningful ways. His role was to lead the strategic & marketing agenda across all facets of the business, generate actionable insight to create growth, and innovate consistently.

See above.MCM Media became Authentic Entertainment in June 2014

Jonathan Hopkins was Managing Director of strategic media planning and buying agency, Razor. Jonathan was responsible for annual billings of more than $50M across Razor’s operations in Australia and affiliates in NZ. Jonathan was recently recognised as one of Australian advertising's 40 under 40 by AdNews.Jonathan is passionate about working with brands on a mission to disrupt, innovate and challenge category norms. His approach to briefs has been acknowledged by the industry as well as clients – winning multiple awards from the Media Federation [Nike, Navman & Hachette], ADMA Mobile [Nike] and M&M Europe [XBOX & UPS]. Other career achievements include launching Zafira for General Motors in Europe which redefined car category conventions and launching drinks in unchartered categories for Coca Cola.Innovative use of technology is a focus of Jonathan’s leadership. Razor have created many media and technology ‘firsts’ during his period with the business.Jonathan's thoughts have been regularly published by Marketing Magazine.Jonathan came to Australia in 2003 with Universal McCann to help introduce communication neutral planning to Coca-Cola & Unilever Australia. Prior to that he was in a Pan-Regional role in London for 5 years working with global & regional Clients of multi-national companies like UPS, Boots, General Motors, Black & Decker, Deutsche Bank & Pioneer.

Understanding a client's business problem, clarifying how marketing van help solving that problem. Intimately understand the customer to generate an actionable insight which guides a strategic solution and a memorable creative idea in relevant channels.

Creating & managing communication strategies across various Brands for Coca-Cola & Unilever brands.Channel planning across all elements of the marketing mix.

Managing communication plans around up to 50+ countries for Clients like UPS, XBOX, Boots Healthcare, Black & Decker, General Motors, ABB, Pioneer, AON, CNBC, Deutsche Bank & Cable & Wireless