• Originated a new entrepreneurial division within Daily Mail’s commercial team, focused on revenue-generating executions in new markets outside standard banners, including affiliate marketing and content partnerships• Developed strategy for and implementation of new monetization partnerships: including identifying and vetting strategically aligned vendors, developing revenue projections, obtaining buy-in from senior management, and contract negotiation• Worked cross-functionally on partner on-boarding and execution, including creation of new processes• Analyzed Viewability, Fraud, and Brand Safety through industry-leading third parties to ensure Daily Mail’s inventory surpasses benchmarks and remains competitive in direct and programmatic offerings• Determined industry trends and created innovative products to ensure Daily Mail is a leading digital publisher, including the creation of API-fed dynamic rich media units, Snapchat native content, and custom video

Lead agency-wide preferred partnerships, including Omnicom Media Group and GroupM, two of the largest digital agency holding groups, resulting in 50% YOY growth in revenue

• Ran a 5-person multi-functional sales team covering client development, client service, project management, traffic management, and marketing• Managed sales team pipeline to forecast direct sales revenue and developed go-to-market strategy to exceed team sales target by 20%

• Specialized in Entertainment clients, growing annual revenue from $50K to $2M+• Broke new accounts for Daily Mail & Elite Daily that have translated into renewable business• Cultivated relationships with both clients and agencies to evangelize the Daily Mail portfolio

DailyMail is the largest online newspaper in the world. We provide custom, high-impact solutions for clients ranging from NBC Universal, P&G, Macy's, Disney, and more.

• Oversaw and project managed the largest client for Demand Media, including media implementation andcustom content creation• Exceeded quarterly sales goals

- Coordinated pre-sales media planning in response to RFP's, finding creative and innovative custom opportunities for brands- Managed the execution of purchased plans including pacing, optimizations, and troubleshooting creative issues- Acted as client-facing liaison for Demand Media, - Developed custom packages to take to market- Solicited incremental upsells for high-performing campaigns- Clients include: Diageo, Warner Brothers, CVS, IKEA, Macy's, AT&T, and Smuckers