Responsible for driving online revenue and brand growth for the following brands; NOMO Choc and Baileys Chocolate across D2C and Retail markets. Key focus areas are:> Owning annual online revenue budget P&Ls combined with ensuring efficiencies are made within ROAS, CAC & COS% targets.> Owning stock management forecasts ensuing stock availability percentage is consistently above 90% thus allowing the brands to fulfil orders in efficient timescales. In addition to this working with a 3rd party fulfilment company which has enabled the brands to scale and increase order volume across the UK.> Owning marketing budget forecasts and innovation across CRM, PPC, Affiliate, Paid Social, SEO, SEM, Display. Driving triple digit performance channel revenue growth over the past 3 years. Key CMS platforms are Shopify, Klaviyo and NOSTO.>Launched key brands on Amazon UK. Areas of work involve building brand registry, FBA (Fulfilled By Amazon) and FBM (Fulfilled By Merchant).> Work alongside brand managers to build effective omni channel marketing plans / campaign execution timelines for both on and offline activations. This also includes key NPD launches throughout the year.> Implemented a digital first best practice creative approach into the business. This involved teaching designers how to turn good creative into quality creative that works more effectively in the relevant social media platforms. A buy product of this is a reduction in CAC, COS and increased engagement.> Successfully manage a team driving enthusiasm and enjoyment within the workplace. Whilst also, effectively upward managing to senior stakeholders in the business.> Manage several wholesale customer accounts. The effectiveness of this was made easier through the implementation of a wholesale section within our websites CMS (Shopify).

Marketing Process Implementation: Created & implemented clear, easy to use processes, that allowed global campaigns to be executed successfully across 12 top performing locales and digital marketing touchpoints.> Marketing Channel Activation Menu> Briefing Deck> Creative Asset Matrix> Campaign Execution Deck> Critical Path ReviewDigital Best Practice: Created & implemented a digital first creative best practice guide. Areas covered:> Mobile first: Thumb stopping creative> Social Media: Awareness/Consideration/ Conversion Ads - Pitch/Play/Plunge> Importance of branding in Social Media> Importance of sound in Social Media> Importance of time in video Ads> Technology in Social Media (AR)Reporting / Analysis: Set all marketing channel KPI’s/Benchmarks at the outset of a campaign. Led post campaign reviews looking into each marketing channels performance and taking learnings to apply to future campaigns.Project Management: Implemented an external project management system into the Nutrition Division (Smartsheets), ensuring all key business projects have clear roadmaps, increasing time efficiency and deliverability.Marketing Channel Experience: Topline experience covering most Marketing touchpoints. Creative & Platform metrics.> Paid & Organic Social, PPC / Google Discovery & Display Ads, Email, Affiliates, SEO, Website - UX & UICampaign Creation & Execution: Drawing upon market insights to produce creative campaign briefs. Thus, managing the entire process through to the point of asset delivery and execution across websites and marketing channels.

Ran the affiliate program for the THG Diet Division. The program consisted of 6 brands, Myvitams, My vegan, Exante, Ideal Shape, Ideal Fit and Ideal RawKey areas of focus:> Clearly defined objectives for each brands affiliate program, such as sales targets, brand awareness and market expansion.> Planned and implemented specific affiliate marketing campaigns to attract and retain our affiliate network.> Created and implemented clear affiliate onboarding processes including training materials so the divisions affiliate team worked effectively.> Used analytical data to define each brands strengths and weakness within their affiliate program. Understanding the breakdown of affiliate type was crucial for this e.g. Voucher Code, Cashback, Loyalty and editorial etc.> Lead the divisions affiliate team which resulted in triple digital revenue growth across each brand. This combined with keeping a positive upbeat attitude led to the team enjoying each of their roles.> Worked closely with each brands trade managers to align on promotions and deals.> Built relationships with the majority of key affiliates within the space which led to increased opportunities resulting in higher revenue performance for each brand.

- Collaboratively Created and implemented Brand strategy/Marketing Strategy for both company and product range.- Collaboratively implemented Marketing strategy - including campaigns, events, digital marketing, and PR.- Managed all marketing for the company and activities within the marketing department.- Worked with Sales team; enabling commercial objectives to be met by providing appropriate tools, materials and presentations.- Worked closely with product management team to define marketing materials and programs.- Continuous analysis of competitive environment and consumer trends.

- Ran a team and client meetings with the purpose of creating new brand strategies.- Rebranded the agency in both visual and strategic characteristics which resulted in increasing overall brand awareness.- In charge of all branded digital and print media for de Winter and its client base.- Integrated a new form of social media analysis to achieve an answer to “What is the relative effectiveness of different social media channels on building brand awareness.- Mentored and advised a team within the field of SEO, using the tool (SEO Yoast) when obtaining de Winter a higher SEO Level.

- Managed all substantial projects and client base.- Ran a market research team for each client to enable effective strategies when faced with competitor/environmental business factors.- Solely responsible for all client pitches when discussing creative strategies/brand direction when portraying ideas.- Created new business opportunities for FRJ Solutions achieving personal commission.

- A significant member of global meetings when discussing the Welocalize brand over a five year projection within the US and European language service market.- Responsible for an in depth competitor matrix and analysis of global translation organisations, which resulted in a successful marketplace reposition.- Deconstructed the original Welocalize brand strategy to achieve a detailed SWOT analysis that was used to create higher global brand awareness opportunities. - Introduced monthly information graphics consisting of Welocalizes current translation services statistics.- Monitored and analysed Welocalizes SEO level against its competitors through the tool (SEO MOZ).

- Complete rebrand for Vanish products utilising typography and layout skills, with designs being adopted by senior management for research. - Packaging design for Scholl, including English to Japanese copy conversion leading to package layout changes.- Key member of client pitches to commercial brands.- Participation in weekly board meetings, with strategic ideas being implemented.- Product research using existing commercial products to strategically demonstrate to the client their new brand amongst competitors.