Jonathan Hydes Email & Phone Number

Leading the marketing strategy and plan for Zephyr Homeloans, a specialist buy to let lender which is part of the global Computershare Group.

Bradford, England, United Kingdom

Responsible for brand and offline marketing, including above the line advertising and customer communications, for a new start up brand in Provident Financial Group, launching later this year.

Bradford, England, United Kingdom

Responsible for brand and offline marketing, including above the line advertising, direct mail, email, SMS and field marketing for the Provident home credit loans brand.

Leeds, United Kingdom

Responsible for Tenet’s marketing, communications and PR strategy and plan, positioning the group as ‘the choice’ service provider for financial advisers and mortgage brokers. I led a team of eight people. Key achievements: - Developed and managed a comprehensive marketing communications programme to generate £000s in annual advertising income. Activity.

Core responsibilty was to deliver a Group-wide rebrand through the execution of new B2B corporate literature, brochure range, presentation packs, advertising, stationery and B2C marketing materials. The role involved providing advice and direction to the business, as well as hands on copywriting and production of a wide range of materials via an external.

Responsible for the strategic direction and delivery of all branch campaign activity, literature, point of sale and localised marketing/events for a network of 200 branches and 140 agencies and in a fast paced and highly regulated environment. Team of 4 and annual budget of over £1m. - Delivered a new corporate identity into the Bradford & Bingley.

Responsible for customer-facing communications in the Group's branch network, including all campaign activity, point of sale, literature and sales collateral.Managed the development and delivery of a new range of brochureware and branch marketing, to support the launch of a new look and feel for the B&B brand. Led the company's branch marketing through.

Responsible for the Bradford & Bingley website and all online and offline advertising, supporting brand values, corporate identity and business needs.Successfully developed and launched a new website for our International business Managed the sponsorship of a financial specialist magazine, including negotiating costs and the production of a range of.

Responsible for the management and delivery of national branch promotions, merchandising and local support for all product areas during a restructure

Managed customer recruitment and awareness activity though branch promotions, advertising and direct mail programmes. Also supported the branch and IFA network with local marketing initiatives and analysed all activity to assess effectiveness.

Managed the company's mortgage lead handling process to provide quality leads for the sales force. Became the leading team member for converting customer enquiries into business, generating over £13m worth of business in one year alone.

Produced management information and statistical reports for the senior management team.

Responsible for corresponding with solicitors and customers, ensuring all title deeds were complete and held in safe keeping.