Responsible for implementation, administration and maintenance of Pathward’s Salesforce application in support of both business to business (B2B) and business to consumer (B2C) CRM applications across multiple business units. Balance user group needs with established CRM strategy, standards and best practices providing scalable solutions that are efficiently supportable by both this CRM Application Administration role and the business user roles. Key part of a team responsible for maintaining the CRM systems, providing user support and performing updating functions.

• Project managed the development, design and implementation of a web portal for AaLadin Dealers to order products, access communications and download marketing materials. o Worked closely with IT, Sales, Manufacturing and Service to ensure business processes matched the processes needed in the web portal.• Project managed the installation, implementation and became the Administrator of Synergy CRM for tracking sales activities.• Project managed the development of a completely new marketing, sales and training program for bringing in dealers who are not currently selling products in our industry.• Within a year we increased new dealer recruitment by over 400% and we brought on and set up the largest dealer AaLadin had added in over 10 years.

• Project managed the transition from ACT CRM and the implementation of Salesforce.com which included the investigation and recommendation of the new CRM to Executive Management.• Subject matter expert for all Salesforce.com related questions, issues or new features. • Researched, project managed and implemented a database email marketing program to market to new and existing customers.• Assisted in increasing sales revenues from $11 million in 2012 to $20 million in 2014. • Managed a Marketing, Trade Show and Promotion budget of over $300,000.• Increased brand and product awareness with an aggressive social media campaign and project managed the development of a new website.• Managed company tradeshow participation and represented company in national tradeshows. Increased tradeshow awareness by creating two new show displays and Project Managed the development of two different “Show Shelters” to display at industry Trade Shows.• Created marketing materials, product photos, and email marketing templates for distribution to existing and prospective clients.• Project managed the launch of new products, including marketing materials, PR, and a full social media marketing plan.

• Increased territory revenue by 20% year-over-year and was given a second territory to Manage.• Promoted to Field Sales Manager to assist with hiring, motivation, and leadership to the Sales team.• Provided quality, knowledgeable information, through various means of communication (i.e. in person, phone, fax, e-mail), about AB Dick products in order to overcome objections about competitors to educate and close sales to business customers.• Cold called on 25-40 customers per day introducing AB Dick and myself to new and existing prospects.• Created relationships and listened to customers issues/concerns to determine the appropriate solution to exceed customer expectations.• Due to my success in the field, I was given additional territory to manage and given hiring and managing responsibilities.

• Created communication program to align over 2000 employees with the company's vision and business goals.• Created company wide communication program that resulted in 95% of participants stating improved understanding of company strategy and goals.• Identified opportunities for continuous improvement of communication and marketing vehicles, distribution and processes. Project managed the concept and execution of employee communication via a dynamic digital signage network across multiple locations from beginning to end.• Provided communication counsel and expertise to executives and managers for issues management, employee recognition and employee relations. Deliverables included executive messages for the CEO, writing/editing technical articles, news/feature articles (internal), best practices, success stories, quarterly newsletter, projects, graphics, photography, email marketing template development (external).• Created and maintained communication feedback (surveys, focus groups, etc.) loops designed to solicit employee feedback and questions. • Created and managed multiple intranet sites using HTML, flash, audio and video.• Created new and improved ways to communicate to the organization: Manager Huddle Notes, Professional Wins, CEO/Company Newsletter, Info Center (message board) and dynamic signage using large LCD displays across the organization.

• Created and managed a “Managed Communication” Process for Gateway Professional. • Responsible for communication to over 800 employees (internal and field) via email, PowerPoint presentations, companywide communications, newsletters and intranet.• Created communication program that resulted in 92% of participants stating improved understanding of company strategy and goals. • Proactively engaged stakeholders to ensure communications were clear, accurate, timely, and relevant to the respective sales channel and segment.

• Developed and facilitated ongoing and new hire training for all Gateway Professional Sales employees.• Scheduled training for guest facilitators, prepared materials, scheduled training facilities, database entry/reporting, and coordinated outside vendors for technical training sessions.• Acted as a liaison between Professional Sales and Server Product Team, providing communication, training and answers to server related questions from Sales.• Directed weekly Sales Enhancement Training to introduce new sales information; covered features, benefits and technical aspects of products and related them to the sales process.

Provided quality, knowledgeable information, through various means of communication (i.e. phone, fax, e-mail), about Gateway products in order to overcome objections about competitors to educate and close sales to inbound callers.Maintained “state of the art” product knowledge about Gateway, our competitors, and the computer industry as a whole.Presidents Club Member

Responsible for overseeing client programs, Telemarketing Sales Representatives (TSRs), and making decisions concerning programs and employees.Analyzed data to compute results for the hour and day then compare them to their respected goals.Trained, assisted, and disciplined TSRs, using games and incentives to encourage favorable results.Scheduled TSR's in each program based on their skill set/previous performance and hours needed for each client.Helped introduce ideas for recruiting and keeping employees.Responsible for opening and starting up our system of computers and also the closing and shutting down of our system.Dealt with employee problems, client concerns and customer demands, while working one-on-one with the Manager of HTI.

I assisted in the Manufacturing of Refridgerated TrailerI worked in "Sides"