Jonathan Jennings's Location
Lake Mary, Florida, United States, United States
Jonathan Jennings's Contact Details
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About Jonathan Jennings
I'm an accomplished Marketing Executive with a track record of leading teams in the consumer goods, industrial technology, and mobility device industry. I excel at growing brand awareness and sales through well-researched and trend-focused product lines. I'm dedicated to achieving results and elevating brands to new heights. Lets connect!
Jonathan Jennings Work Experience Details
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Chief Marketing OfficerYour Favorite Cmo Sep 2023 - PresentLake Mary, Fl, UsAt Your Favorite CMO, we are dedicated to revolutionizing the marketing landscape through innovative leadership, strategic prowess, and flawless execution. Our mission is to empower businesses with a visionary marketing approach that transcends industry norms. We collaborate with executives, as executives, to shape visionary leadership strategies that transcend the status quo, driving tangible growth and sustainable success. By fusing experience and insights, we craft bespoke roadmaps that infuse brilliance into marketing strategy. Through rigorous execution, we ensure our clients' visions become reality, yielding measurable results. We are committed to elevating organizations, fostering leadership excellence, and delivering strategic marketing solutions that yield unparalleled impact, setting new benchmarks in the industry. -
President Sales MarketingNew Tech Mobility Partners Sep 2023 - PresentAs the Fractional Chief Marketing Officer (CMO) of a leading regional medical supply store specializing in cutting-edge personal mobility equipment, my responsibilities encompassed:Establishing internal processes and key performance indicators (KPIs) meticulously aligned with national Medicare standards. This strategic alignment facilitated an expansion of coverage from retail to insurance realms, positioning the company for enhanced market reach and profitability.Playing a pivotal role in product selection, vendor management, and recruitment initiatives. By leveraging my expertise, I ensured the procurement of top-tier products, streamlined vendor relationships, and facilitated the recruitment of skilled personnel to bolster operational efficiency and customer satisfaction.Devising comprehensive marketing channels and strategies tailored to propel organizational growth. Through meticulous market analysis and strategic foresight, I orchestrated the development and implementation of dynamic marketing initiatives, effectively positioning the company as a frontrunner in the industry and driving sustained revenue growth. -
Vice President, Sales And MarketingRobooter Us Oct 2023 - Feb 2024Plano, Texas, UsI was engaged as the Interim Vice President of Sales and Marketing for North America by the company. During my tenure at Robooter, I provided invaluable assistance to the executive team in comprehensively understanding the market landscape, its operational dynamics, identification of key stakeholders, and cultivating a profound understanding of the end consumer base. In addition to spearheading strategic initiatives, my responsibilities encompassed recruitment endeavors, establishment of sales channels, fostering B2B relationships, conducting thorough market analyses, and cultivating industry acumen. Notably, I played a pivotal role in the establishment of a robust dealer network, inclusive of online sales channels, further solidifying the company's market presence and outreach efforts. -
Vp Of Marketing, Sales & EcommerceWhill Inc. Nov 2021 - Sep 2023San Mateo, Ca, Us• Hired and managed a team of 12 functional contributors driving the areas of: design, digital marketing, social media programs, external training, trade show and event management, content writing, customer experience, product development, dealer training programs, ecommerce sales, and website development.• Developed and managed the marketing strategy and initiatives across 9 business divisions, driving a gross annual revenue of over $28 Million, with an annual marketing budget of $2.5 Million.• Launched two new products in the North American marketing, each winning a CES Innovation Awards -
Director Of Product MarketingWhill Inc. Dec 2020 - Nov 2021San Mateo, Ca, Us• Established a new North America focused lifestyle brand from the ground up, effectively positioning the company for success in the marketplace.• Launched a multi-faceted marketing program to reach end consumers through brand ambassadors, TV/Movie placement (organic), social media advertising, nationwide dealer network, and live events across NA.• Grew lead funnel from 0, to over 50,000 in 18 months while building a comprehensive multi-point funnel program to nurture and up rank leads to conversion. • Increased unit sales from $60K to $500K per month in 18 months.
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Divisional Finance ControllerFaro Technologies Jan 2020 - Dec 2020Lake Mary, Fl, Us• Reporting to the SVP of Product Marketing and CFO, I managed the monthly budgeting process for all new product development projects, ensured alignment of sales projections, and conducted Ad-hoc analysis and KPI establishment through a major company transition. -
Product Marketing ManagerFaro Technologies Jan 2019 - Dec 2020Lake Mary, Fl, Us• Leading the development of product and application level, go-to-market programs for a portfolio of measurement products in the manufacturing and digital twin space.• Developed tech sheets, web content, promotional video assets, webinars, and trade show assets. Combined efforts drove over 25,000 annual sales leads, and $125M in annual revenue in my segment.• Executed live trade-show events in the manufacturing space, across the US.• Coordinated company-wide market analysis, driving product development roadmaps, and allocation of internal resources to achieve financial and growth goals.• Supported rollout of a complete re-launch of our hardware and customer service department offerings globally.
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Director Of Brand Marketing- ToysBrandable May 2018 - Nov 2018Beverly Hills, California, UsI Lead an amazing team of content and marketing gurus who are launching products in a way never done before. Taking Social Media Superstar's passions, and creating amazing products to ignite awareness engagement with their core audience. Role Includes:- Team Leadership- Marketing Strategy - PR Strategy - Social Media influencer Partnerships- Content Creation for all Social Platforms- New Brand Launches- Live Events & Tradeshows- Product Development- Market Research- Immersive, Kid-targeted Entertainment Websites- Packaging and Product Design Oversight -
Associate Global Brand Manager - Marketing And DesignMattel, Inc. Jan 2018 - Mar 2018El Segundo, California, Us• Manage the seasonal process of design, development, packaging, promotional, & retail execution of the Family and Strategy game portfolio of $60 Million, across 100+ SKUS.• Establish research-based regional product strategies to resonate with local markets and expand product presence across all retail channels.• Develop global segmentation strategies to prioritize regional offerings, maximizing distribution while minimizing localization and translation costs.• Work directly with international markets on tradeshow & toy fair executions, as well as social & PR events around key milestones (ex. Scrabble 70th Anniversary).• Collaborate directly with the internal sales and customer marketing teams to develop social, online, retail, and sales assets. • Build promotional programs customized to retailer business models and parameters, across the US, Mexico, and Canada. -
Associate Global Brand Marketing Manager - Mega ConstruxMattel, Inc. Nov 2016 - Jan 2018El Segundo, California, Us• Manage the seasonal process of design, development, packaging, promotional, & retail execution of 4 licensed portfolios worth over $75 Million across 120+ SKUS. Licenses include Call of Duty, Destiny, Despicable Me, and Dinotrux.• Established product strategies at the brand, regional, and retail level to grow the business over 50% from 2017-2018 on the Call of Duty Licensed portfolio.• Daily collaboration and cooperation with licensing partners including asset approvals, forecast submissions, PR events, and larger promotional, advertising, and merchandising executions solidifying retail programs at Target, Best Buy, and GameStop.• Developed internal and external facing playbooks and sales assets. • Skilled in presenting and selling in product lines and account specific programs to all retailers as part of the bi-annual toy fair and customer preview process.• Worked with international markets to customize product lines (language and packaging) while supporting promotions and local events such as Gamescon and EGS.• Led two TVC’s, from ideation to recording and editing (Despicable Me and Pokémon).• Directed the development of numerous digital and social programs for COD and Destiny, netting millions of impressions. One gift with purchase and POP program drove POS +70% at GameStop.• Weekly meetings with all US retail sales teams to develop and execute programs, monitor sales performance, and ensure inventory positions and forward production plans were in alignment.• Cross-functional collaboration with internal teams including PR, marcom, legal, finance, forecasting, sales, and customer marketing, to ensure all program requirements and targets are being met.• Built and implemented multiple KPI benchmarks and reports across the entire Mega business; (POS, shipments, sku productivity, standardized retailer metrics).
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Sr. Integrated Demand PlannerMattel, Inc. Dec 2013 - Nov 2016El Segundo, California, Us• • Managed the end to end forecasting, demand planning, allocation, and execution of $400 million in annual revenue across 500+ SKU’s.• Ran the monthly consensus process to align marketing, sales, and production sources to ensure timely delivery of products and sales plans. Analyzed POS and lift as compared to expectations to drive production decisions, and support media bingo.• Daily collaboration with the plants to develop solutions to unplanned avail disruptions, and chase upside business opportunities as they arise. Work closely with marketing and sales for successful delivery of promotional, POP, blitz, and pallet programs.• Internal Forecasting Lead from concept development, to rollout of JDA Demand 360 for the Fisher Price business unit, including travel to Asia and Mexico for design and implementation of new processes at owned plants and co-man facilities, in collaboration with consultant KPMG and the project team.• Designed a demand planning dashboard and consensus planning documents for implementation across the department (saving 10+ hrs. per month per planner).
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Demand Planning AnalystLactalis American Group Aug 2012 - Oct 2013Buffalo, Ny, Us• Manage company-wide forecasts of $500 million across 700 SKU’s, 8 facilities and over 1200 customers • Developed and implemented a new demand planning process and tools, resulting in increased demand planning accuracy by 20% and saving approximately $500K annually in expired product and excess inventory • Programmed customized excel-based collaborative forecasting tools that were implemented across all three business units and 55 regional sales managers, streamlining production and delivery during holidays and promotions• Work with marketing, planning, logistics, and finance on monthly and annual budget forecasts• Ongoing projects such as SKU rationalization, pricing analysis, new product launches, and post-promo analysis -
Associate Trade CommissionerCanadian Consulate General Jan 2010 - Aug 2012UsWhile working at the Consulate I had the opportunity to undertake many tasks related to logistics, operations, and business development. My assignments have included in-depth market analysis and reporting, gathering intelligence through various sources (events, outcalls, database mining, trade groups and magazines, statistics sources etc.) and using this information to develop effective cross-border business development programs and strategies. I have managed 4 trade shows in our region and one trade mission to Calgary, Alberta for 30 companies from 5 countries. Other experiences include working on Greenfield investment cases, developing branding and marketing strategies, and acting as a consultant and matchmaker for dozens of Canadian companies on issues ranging from market statistics, to regulatory requirements and cross-border logistics.• Develop cross-border business through events, initiatives, reporting, and development of marketing materials • Resident Customer Relationship Management system expert, training staff and maintaining up-to-date data for performance measurement results; new clients, opportunities pursued, and success stories• Facilitate daily operations through timely internal reporting, budgeting, and business planning• Provide quality customer service to clients through face to face meetings, market entry strategy and implementation through research and matchmaking• Annual business planning, budgeting, and reporting on results -
Financial Analyst InternU.S. Energy Development Corporation Sep 2009 - Dec 2009Arlington, Texas, UsWhile working at U.S. Energy Development I was involved in oil, gas, and wind deal prospecting and due diligence. My duties included contacting CEO’s, financial officers, and geologists to obtain detailed information about the company and its energy holdings and development plans. I conducted background research and due diligence to determine the stability of the company and the challenges that they have faced, the track record of their energy projects, environmental breaches, local regulatory environment and policies governing the project, and the company’s financial and credit history. I then summarized this data and delivered it to top management as well as participating in follow-up conference calls. -
International Business Development InternEmpire State Development Jun 2009 - Dec 2009New York, Ny, UsAt Empire State Development Corporation (ESD) I worked with Ed Kowalewski, Director of International Business Programs. I was responsible for community outreach and education on available state programs and meeting with companies one-on-one to conduct global readiness assessment’s to determine goals and export opportunities. I worked in conglomeration with ESD’s international offices to assess the foreign market and determine the steps needed to begin exporting. I was also involved with preliminary grant audits (ensuring proposal were complete and competitive), several investment prospects, and the hosting of trade groups from South Africa, China, and Angola. I have had the opportunity to work with many high-level officials and business professionals.. -
Global Securities Lending Treasurer AssistantBank Of New York Mellon Jan 2007 - Aug 2008New York, Ny, UsThe Bank of New York Mellon gave me corporate experience in the Banking Industry for the world’s largest Custodial Bank, during not only a merger (BNY and Mellon), but the credit bubble burst as well. The experience working within a high-volume, high-stress unit of the bank gave me the skills necessary to work in a team with strict deadlines and an attention to detail.
Jonathan Jennings Skills
Leadership
Consumer Insight
International Business
Nielson
Kpi Dashboards
Brand Marketing
Digital Marketing Experience
Event Planning
Data Analysis
Forecasting
Business Development
Market Research
Supply Chain Management
Competitive Analysis
Digital Marketing
Advertising
Customer Relationship Management
Strategic Planning
Strategy
Cross Functional Team Building
Business Planning
Microsoft Office
Customer Experience Management
Budgeting
Budget Management
Marketing
Microsoft Excel
New Business Development
Cross Functional Team Leadership
Customer Service
Financial Analysis
Npd
Market Analysis
Social Media Marketing
Kpi Reports
Business Process Improvement
Budgets
Financial Reporting
Product Development
Project Management
Commercials
Marketing Strategy
Excel Models
Retail Marketing
Licensor Management
Jonathan Jennings Education Details
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University At BuffaloInternational Business/Trade/Commerce -
Syracuse UniversityInternational Finance/Global Economics
Frequently Asked Questions about Jonathan Jennings
What company does Jonathan Jennings work for?
Jonathan Jennings works for Your Favorite Cmo
What is Jonathan Jennings's role at the current company?
Jonathan Jennings's current role is Marketing and Sales Executive.
What is Jonathan Jennings's email address?
Jonathan Jennings's email address is jo****@****l.gc.ca
What is Jonathan Jennings's direct phone number?
Jonathan Jennings's direct phone number is +184522*****
What schools did Jonathan Jennings attend?
Jonathan Jennings attended University At Buffalo, Syracuse University.
What skills is Jonathan Jennings known for?
Jonathan Jennings has skills like Leadership, Consumer Insight, International Business, Nielson, Kpi Dashboards, Brand Marketing, Digital Marketing Experience, Event Planning, Data Analysis, Forecasting, Business Development, Market Research.
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