Jonathan Ochoa Email & Phone Number

Shawnee, Kansas, Us

Austin, Texas, Us

Kilkenny, Ireland, Us

•Own the North America P&L for think!, reporting directly to the Healthy Lifestyle General Manager.•Led the brand through a +32% strategic pricing increase to reposition the brand to become a premium offering to enable reinvestment in consumer recruitment and market share growth.•Developed and implemented the brand strategy, key initiative prioritization and brand/media plans that resulted in +27% consumption (2X wellness bar category) and moving from #6 to #5 ranking wellness bar.•Led the development of the 5-year innovation calendar based on consumer needs that met all brand criteria (brand fit, consumer excitement, brand extension, scalable growth).•Led the PPA (price, pack architecture) strategy and execution with cross-functional and sales collaboration to successfully mitigate channel/customer market disruptions and consumer purchase barriers.•Owned the monthly Integrated Business Planning and demand forecast process in collaboration with sales, supply, demand, and analytics teams to optimize forecasting accuracy.•Oversaw the development and execution of the ‘think! strong’ storytelling campaign, securing leadership buy-in for a +50% increase in YOY working media investment to drive awareness and win consumer recruitment with a broader healthy snacking audience.•Responsible for leading and developing the think! brand team (2 direct reports, 2 indirect reports, and 5 agency partners) utilizing individual development plans and emotional intelligence training to create a positive culture of passionate brand builders.•Awarded “Outstanding Passion for our Brands” in March 2022 for turning the think! business around and increasing brand profits.

Kilkenny, Ireland, Us

•Owned the $100m North America P&L for the Isopure and Nature’s Best brands, reporting directly to the General Manager of Isopure.•Led a successful business turnaround, re-building Isopure from two years of double-digit net sales declines to double-digit top-line and high double-digit EBIT growth.• Developed and implemented the brand strategy, brand plans, innovation plans and media plans to achieve +28% annual consumption growth (3X protein powder category) and +24% share growth.•Built, coached and empowered a winning Isopure brand team from the ground up (4 direct and indirect reports and 3 agency partners).• Led the repositioning of the brand to recruit a broader, active/healthy lifestyle consumer, refining the brand’s DNA, role, personality, brand belief, jobs-to-be-done, and product offerings.•Developed the ‘refreshingly simple’ storytelling campaign based on robust consumer insight research that lead to a 20% lift in purchase intent.•Led the development and commercialization of Isopure’s most innovative product in the last 20 years, Infusions (a differentiated protein powder that mixes into clear, refreshingly fruit flavors), expanding usage occasions outside of post exercise and achieving +38% consumption growth in year 4.

Kilkenny, Ireland, Us

Kilkenny, Ireland, Us

•Costco account marketing lead responsible for marketing strategy, activation planning and execution, budget management and innovation commercialization that established Costco as the largest Glanbia Performance Nutrition customer, driving revenue from $13 million to $65 million in two years.•Project leader for 10+ Costco innovation launches that helped the company meet annual revenue goals by leading a cross-functional team to achieve aggressive launch dates.•Awarded “Delivering Outstanding Business Results” in 2015 and 2016 for growing the Costco business.

Kilkenny, Ireland, Us

Kilkenny, Ireland, Us

Purchase, New York, Us

•Managed a $25 million marketing promotion budget and activation plans for Tropicana, Trop50 and Dole, optimizing investments to surpass business objectives.•Developed and executed a $10 million promotion plan for Tropicana Farmstand (new line of 100% fruit and vegetable juices), exceeding goals by delivering 4.8 million new triers and closing a repeat gap. •Awarded “Best Promotion in 2012” for converting former Tropicana loyalists back to the brand, driving $3.8 million in incremental revenue and 269% ROI. •Planned, executed, analyzed and optimized over 200 integrated marketing and promotion campaigns (print, digital, social, mobile) to meet awareness, penetration, trial and repeat objectives.•Led 30+ club-channel packaging refresh projects through design, development, and commercialization.•Forecasted coupon redemption liability with 97% overall accuracy (highest accuracy for PepsiCo brands).•Coupon promotion expert and trainer for Tropicana, Quaker, Gatorade, Naked Juice, Starbucks Iced Coffee and Lipton Pure Leaf brand teams. •Member of the CMO’s Marketing Council that successfully improved declining team engagement scores.

Purchase, New York, Us

Developed the bank’s first major marketing campaign and launched the bank’s first marketing intelligence customer database software to drive loan and deposit growth.

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Marketing/Marketing Management, General