* Manage the company's loyalty program: Customer journey strategy, App/web features, promotions and benefits for our customers, store activities and communications, etc.* Responsible of boosting long term customer engagement, increasing customer's visits and spend through personalized and segmented deals and benefits.*Work closely with stakeholders to continue improving our loyalty program experience: Implementing new type of coupons and offers, improved customer journeys, A/B testing, Activation activities and much more.

• Responsible for analyzing market trends and customer behaviors to ultimately generate actionable projects focused on improving customer experience and sales performance (Tableau and Excel for data visualization)• Utilize A/B testing technique to maximize online traffic and conversion rates at the checkout stage, increasing AOV (average order value) and UPT (units per transaction)• Advise other teams on UX and sales trends to further enhance and personalize the Ecommerce experience by optimizing our landing pages features and visualization, the value props and communicational strategies

• Managed the budget optimization and marketing initiatives for 10 graduate programs. Developed strategies based on market trends and audience mix big data analysis that increased the lead volume year over year by 11%• Advised the Management team on performance, flagging spend opportunities, optimizations and risks within the portfolio, always making sure to keep a profitable and healthy investment, increasing overall ROI by 9%• Collaborated with other teams as the demand generation expert, leading product enhancement projects.

MARKETING AND OUTREACH COORDINATOR•Manage Marketing and CRM projects to increase brand awareness, enrollment, and retention. Increased applications by 40% year-over-year and improve retention’s rate in 10% year-over-year•Advise Executive Management and Directors on performance and statistical reporting to create trend analytics, improve internals executions, sales forecasting, and market penetration•Design, plan, and manage strategic outreach events, open houses, and weekly information sessions

• Teach "International Services in Today’s Economy" MBA course• Teach graduate and undergraduate bilingual (English/Spanish) business classes

Brand Analyst:•Provided brand support, data analysis, and presentations for Latin American markets and London global offices •Monitored Sales Volumes, Consumption Trends, Fill Rates, Point of Sale, and Brand Awareness market indicators to measure the marketing activities impact on sales revenue and variances•Assisted in campaign product migration strategies, promoted special products and brands, launched new products, and executed B2C engagement brand activities•Managed follow-ups efforts, projects timelines, routing materials for approvals, and marketing budget with direct hands-on meetings management. Provided feedback and solutions to the design agencies launching activity proposals

Trade Marketing Representative:•Managed 400+ points of sale and coordinate efforts with cross functional management teams •Assured team’s accomplishment of the sales volumes, revenue generation, optimal inventory rotation, and enforced commercial agreements through B2B strategies•Account budget management to ensure the merchandising accuracy within stores. Improved brand communications, displays, and profit per account•Trained sales reps and customers staff in our brands, products, sales drivers, and legal challenges

SALES TRAINEE:•Managed 100 Top SMB portfolio accounts. Developed 16 new sales prospects and increased my Top SMB portfolio of companies by 7%•Met weekly with key Account Manager and provided updates on all sales prospects