Jonathan Kullman: A Bridge Between Cultures and MarketsJonathan Kullman, the Co-founder and CEO of NBH, is a remarkable business leader with a profound passion for China. His journey began in Stockholm, Sweden, where he was born and raised. Armed with a degree in business economics from Umeå University, Jonathan embarked on a path that would lead him to the heart of the Chinese market.The NBH StoryIn 2014, Jonathan co-founded NBH, a company that bridges the gap between international businesses and the dynamic Chinese digital landscape. As the CEO and a board member, he has been instrumental in shaping NBH’s strategic growth across Europe and China. Let’s explore some key aspects of Jonathan’s expertise:Navigating the Digital LandscapeJonathan’s decade-long experience working with China has given him unique insights into the intricacies of the digital world. He advises international companies on how to leverage the digital landscape of China effectively to achieve their business objectives. Whether it’s understanding the nuances of Chinese social media platforms, search engines, websites or digital marketing strategies, Jonathan is the go-to expert.The Link Between Global HQ and ChinaJonathan’s role as the bridge between global headquarters and the Chinese market is essential. He excels at explaining and increasing knowledge among decision-makers at the global HQ and the China management team, ensuring alignment among decision-makers.From Stockholm to ShanghaiJonathan’s ambition led him to Shanghai in 2014, where he established NBH. His mission? To assist international brands in realizing their full potential in China. The journey wasn’t just about business—it was about cultural exchange, adaptation, and growth. Jonathan’s time at National Taiwan University (NTU) in Taipei during his master’s studies ignited his interest in the broader China region. Little did he know that this experience would shape his career profoundly.