Led company’s website re-platforming from a static website on Drupal to a flagship E-Commerce platform on Shopify, resulting in an E-Commerce yearly revenue of 500% in North America.Supported ERP data and order integration on Shopify, providing guidelines, requirements, and data structure in collaboration with IT, product, and sales teams.Coordinated E-commerce program deployment in international markets (Germany, Australia).Optimized UX/UI, product merchandising, brand digital storytelling & experience on B2C and B2B digital platforms.Implemented support desk tools, automation flows, and streamlined processes in collaboration with the Customer Experience department.Defined and maintained digital program roadmap and prioritization matrix by evaluating efforts, budget, risks, and benefits.Oversee digital marketing strategy and activities (SEM, SEO, SEA, Paid, E-mail, SMS).Built digital analytics dashboards on Google Looker Studio to support the company’s forecasting and product roadmap.
Communicated results & KPIs to various levels of the organization: executives, cross-functional teams, direct reports and agencies.

- Defined product roadmap and vision- Managed sprints and releases in a Scrum team- Collaborated with stakeholders- Provided a user-centered approach - Organized and prioritized product backlog - Developed users stories and features definition- Teamed up with UI and UX designers - Supported owners in their decision-making about the product, marketing and, businessHandissimo is a web application that helps parents of disabled children. The purpose of the app is to regroup all existing solutions in France that can help families through a powerful search engine. Parents can also search and get in touch with other families directly from the app.Started from scratch, I have worked in an Agile Scrum team as a Product Owner. I was in charge of the entire product backlog: writing users stories and acceptance criteria, participating to spring planning, demo and reviews. To maximize product values, I've learned how to drive the product design process from scratch: by organizing design sprints with owners and stakeholders, collecting users' needs, analyzing user behavior, wireframing, prototyping, testing... Here is a shortlist of features we released: search engine with location and other filters, real-time users generated content, login-logout, restricted features access, data import, and export dash to add solutions on the app, complete administration panel, direct messages between users...Technologies, API and app we used with the IT & Design team: Symfony, AngularJS, DevOps, Google Map API, Mailchimp SPF, Git, Slack, Trello, Burndown Chart, Asana, Zeplin, Invision, Mockflow.

- Defined product roadmap and vision- Designed wireframes and sketches - Worked in an international environment - Built a brand from scratch- Engaged a community of 1000 worldwide registered users- Awarded in 2017 Eurobike TradeshowAs a mountain bike enthusiast for years, I am always looking for meeting people and ride new trails while visiting places. After visiting many places, we realized that there is nothing better than experiencing mountain bike cultures with locals. That's why we created MTBNB, a digital app that helps mountain bikers to share their passion with others and offer bike-friendly stays.In three years, we registred a community of 1000 users on the app. MTBNB. The app has been rewarded at the 2017 Eurobike Tradeshow with the start-up award.

Completed many SEO audits (technical review, content analysis, net-linking)Delivered an average of 6 blog posts per week (in French and English) in various industry fields (sport, travel, industrial design…) Managed a budget of 4000€ for paid content with influencersI strengthened SEO for more than ten clients by writing audits and bringing on-site and off-site optimization. To improve brand's backlinking quality, I increased partnerships with influencers and negotiated sponsored content with them. I have also created and published content on Wordpress CMS for more than 20 blogs. Tools : Yooda Insight, Ahrefs, Majestic backlink analyzer, Moz, Wordpress CMS

I supported the IT and Digital Transformation board by improving worksheets tabs and collecting customers' data.

Ensured press relationships around the DH1series (Belgian national DH MTB series)Managed a community of 4000 followers on Facebook by providing information about the races, answering questions, sharing results and photos.Supported event crew by setting races’ and live stream video infrastructures