Jonathan Lev’s lifelong passion for music grew as a drummer in a garage rock band and soon became the fuel behind his success in delivering brand value and revenue growth for artists, labels, media companies, and music platforms. He has been named one of the top alternative independent music promoters by Rolling Stone.At the heart of Jonathan’s success is his role as a connector—a critical link between labels, artists and bands, advertisers, and distributors. This work has been pivotal in elevating brand awareness and value for Nirvana, U2, Coldplay, Pearl Jam, Oasis, Beck, The Black Keys, Red Hot Chili Peppers, Breaking Benjamin, Linkin Park, Creed, Foo Fighters, Billie Eilish, and numerous others. Throughout his career, Jonathan has won numerous RIAA Awards for Gold, Platinum, and Multi-Platinum sales results. He combines his in-depth understanding of the industry with his behind-the-scenes A&R, marketing and promotion, sales, content development, and general management leadership to break new artists and bands while unlocking new opportunities and expanding audiences for existing talent.Also among Jonathan’s achievements is his work in conceptualizing, launching, and growing two bicoastal alternative rock music consulting businesses. Most recently, Jonathan established one of these businesses, J Lev. Inc., as a startup company. Over the past 17 years, he has grown revenue year over year while maintaining profitability and serving a wide range of clients, including a majority of the major and independent music labels.Previously, Jonathan created one of the largest alternative promotional businesses in the U.S. for The Jerry Brenner Group. He grew this division from concept to more than 50% of the company’s total revenue, earning a promotion to President of the entire company. In this role, he managed effectively across music formats to deliver year-over-year growth in all categories.The trajectory of Jonathan’s career began at The Jerry Brenner Group where he served as a promoter for the company’s Critique Records label. Still in his early 20s, he delivered top sales results for albums that included Tom Petty’s “Into the Great Wide Open.” He rapidly advanced to build the alternative division.An innovator with an entrepreneurial spirit, Jonathan is also co-leading the strategic vision for an in-development, 5-night-a-week, multiplatform audio program, combining new and “best of” music across rock and alternative formats.