Jonathan Liew Email & Phone Number

Penang, Malaysia

BRANDING AND COMMUNICATION• Analyzing our brand positioning and consumer insight.• Helping shape and communicate our vision and mission across all platforms.• Translating brand elements into plans and go-to-market strategies• Manage a team of marketing people working on brand initiatives• Lead creative development to motivate the target audience to “take action”• Establish performance specifications, cost and price parameters, market applications and sales estimates• Monitor market trends, research consumer markets and competitors’ activities• Align the company around the brand’s direction, choices and tacticsTRAINING AND DEVELOPMENT• Edit and Proofread Engineering Training Materials • Coach Social Media team, Design Team and IT Team for digital workflows and material developmentsMARKETING MANAGEMENT (O2O)• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.• Deploy successful marketing campaigns and own their implementation from ideation to execution• Manage media relations and develop contacts with media members, influencers, and community leaders.• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Research and understand each manga concept and story directions to communicate with translator.Edit spelling, grammar, punctuation mistakes from each translation• Edit incorrect translations. • Edit unnatural-sounding translations in accordance with the style guide. • Providing translations for missing text. • Reporting any missing pages. • Documenting changes for feedback

Kuala Lumpur, Malaysia

COMMUNICATION MANAGEMENT• Establish and drive multi-channel communications strategy.• Prepare and manage all communication material.• Develop brand voice and maintain brand integrity across all platforms.• Manage media relations and develop contacts with media members, influencers, and community leaders.• Lead a team of communication, PR, marketing, and design professionals.• Assist in the creation of digital, video and print content.• Manage presence at industry events, trade shows, and conferences.• Create budget for communications team and ensure compliance.• Ensuring quality control of all information released.SOCIAL MEDIA & DIGITAL CONTENT MANAGEMENT• Oversee 30 social media brands on monthly basis – copywriting and contents• Manage writes to work on Website Write Up, Blogs and other various of online articles.• Create Brand Story and Campaign Tagline for clients.• Curate online campaigns that align with client rebranding tone and manner.ACHIEVEMENTS:• Managed 5 different divisions. (Client Servicing / Creative Content / PR / Video Production / Design)• Brought up client’s (X Park Malaysia) social media per content from 800 reach to 23000 organic reach.• Planned and executed (Selfie Museum by Samsung) Media launch and PR. Written speech for Samsung’s President during the launch. Total PR Value RM 1,0145.90.00 with 8 Million coverage.• Rebrand Brand Tagline (Jantzen Water) which have been incorporated in all cross print and digital material.• Wrote script and storyline (RealMe Malaysia) for their KOL campaign video. It reached to more than 100,000 views in under a week.

Petaling Jaya

EDITORIAL• Selecting articles for issues and planning publication content for both magazines.• Generate ideas for articles and features on Japan related for Option Magazine and continental related for Euro Tuner Magazine. • Organize meetings with designers to discuss and plan the feature sections of the magazine.• Commissioning features and stories from in-house writers or freelancers• Supervising staff, including freelance writers, and setting deadlines.• Reading, writing and researching features and articles.• Rewriting, editing, proofreading and subbing copy to ensure it is ready to go to press.• Attending relevant events, fairs and conferences.ACHIEVEMENT:• Managed 2 different Magazines end to end (Japan and Continental)• Work hand-in-hand with clients to help assist on their promotional items on magazine.• Participated in all phases of outdoor roadshows and major car shows in Malay

Petaling Jaya

EDITORIAL• Head of webmaster cum writer for Service Managers Meeting’ Portal/Website. To organize Managers Meeting/Conference Call when required via internal portal. Also, to write up corporate news and upload to the website.• Fully Handle training Department for their Calls Assurance and Performance. To come up with scripts for new trainees to be used for handling calls.• To attend to high priority complaints from customers, to analyse and create training decks for training bay• To understand new promotions and then to create scripts for agents to use when questioned by customersACHIEVEMENT:• Trained and supervise Trainees on their customer service or sales speeches.• Work hand-in-hand with marketing team to create scripts for new promo and educate Sales Manager and Trainers on the new scripts.

Kelana Jaya

This is a hard-core magazine all about golf. Everything is about golf. Not only do I write about golf, but also will edit golf clubs newsletters. Also I attend events for marketing and news to be added into the magazine.

Kuala Lumpur, Malaysia

MEDIA MANAGEMENT• Organizing events based on client’s campaign: for the media, from test drives to recceing the course for a full experience.• Editing, revising and reviewing work especially in response to feedback; working to tight deadlines.• Submitting material for publication in the required and expected format; networking with other writers, as well as others involved in the industry such as publishers, organizers of literary events• Putting together the recce course book for use during the event from start to finish.ACHIEVEMENT:• Managed multiple Media Drive and Car Launches in a month.• Managed a team of 10-25 freelance event crew to execute entire event with a 100% success rate.• Drafted multiple Press Release in a Month for launches

O Level

Degree In Art, English Language (First Direct Certificate), Incomplete

Canadian International Matriculation Programme (Cimp), Tertiary Education