Jonathan Lim Email & Phone Number

Singapore

Relationship management with strategic customer experiences across various segments, agencies, and channel partners using TikTok's suite of advertising solutions (TikTok Shop, Pixels, MMPs, etc.).Deep engagement with TikTok's full product suite (TikTok Ads, Measurement solutions like BLS, CLS, Ad Effectiveness, and commerce tools) and serving as a go-to expert for clients, agencies, and partners across various verticals.Trained agencies and clients on key topics related to TikTok’s advertising solutions and provide customized workshops to enhance user knowledge and drive campaign success.Project manage advertiser education initiatives, including regional webinars and on-ground presentations, and develop best practices in collaboration with cross-functional teams, driving impactful client success stories and revenue growth for TikTok.Lead cross-functional engagements with teams like Marketing Science, Product, and TikTok Shop to address daily and long-term challenges, ensuring advertiser success and enhancing client performance.Developed multiple process innovations and scalable solutions internally and externally to deliver exceptional customer experiences and foster sustained account growth.

- Responsible for the smooth end-to-end execution of campaigns and required trafficking on Grab's Ads Platform. - Supported the growth and scale of regional ad campaigns in the GrabAds business QoQ, with an improved retention rate and increased spend across advertiser as well. - Efficiently and effectively handled the growing scale of accounts while achieving campaign KPIs such as CPL & CVR. - Worked closely with internal stakeholders and oversaw a team of Campaign Managers responsible for timely and accurate campaign set up and reporting. - Proactively coached and guided my team in enhancing their ads knowledge through creation of in-depth guides and sharing of GrabAds and industry best practices. - Worked cross-functionally with teams within GrabAds - Data Analytics, Engineering, Product (Design, and Marketing) and GrabFood Team. - Actively involved in managing Product Feature/Enhancement projects as Ad Ops PIC. Worked closely with internal stakeholders from teams such as Product, Engineering, Product Marketing and Merchant Operations to anticipate workflow changes, ensure product readiness and smooth adoption across all BUs. - Proposed and created bespoke complex audience segments based on 1PD within GrabAds' proprietary audience segmentation tool. - Adept in driving & delivering new initiatives/product testing, operationalisation and smooth rollout of new tools, internal trackers, ads and changes.

Singapore

- Manages performance campaigns across platforms for L'Oreal Malaysia and Indonesia.- Plans, executes and iterates e-commerce marketing strategies to achieve KPIs across the full funnel, from acquisition to purchase and retention. - Key POC for campaign performance reporting, providing status updates as well as insights on optimisation. - Provides consult for all on-platform buying activities on Shopee and Lazada from BAU to Mega Day sales periods. - Performs a hub role, coordinating between platforms, clients and planners within the agency for performance marketing activities.

Singapore

- Developing and executing social media content strategy to drive leads, brand awareness and fan growth- Paid media buying and targeting across social platforms (FB, IG and LinkedIn)- Earned media outreach planning and execution resulting in coverage across tier 1 broadcast and print publications- Copywriting for clients from both B2B and B2C domains- Reporting and analysis of social media campaign results and recommendations- SEO Audits for both organic and paid search strategy- Implementing process automation for Webhooks into Salesforce - Dashboarding in GDS and Tableau

Singapore

Singapore

- Compiled daily media monitoring reports for clients- Sourced for relevant influencers/publications for campaigns- Drafted pitch notes and invites for various events/media interviews- Put together media lists for various corporate and tech clients- Worked in a team to provide PR services for a large tech firm- Researched and analysed media landscapes for both current and potential clients- Compiled reports on client's social media metrics (Reach, AVE, Engagement rate, etc.)

Singapore

- Assigned and planned desktop support engineers day to day schedule- Served as liaison between IBM IT support and DBS users- Managed case and solutions database

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Diploma, Computer And Information Systems Security/Information Assurance