Spearheaded the Alec Bradley brand's marketing strategy, ensuring its growth as a multi-million-dollar internationally recognized brand. - Collaborate cross-functionally with internal divisions and external partners to meet or exceed net sales and EBITDA goals. - Develop and implement comprehensive marketing strategies from concept to execution. - Manage project operations, ensuring alignment with brand goals through efficient stakeholder coordination. - Lead contract negotiations and… Show more Spearheaded the Alec Bradley brand's marketing strategy, ensuring its growth as a multi-million-dollar internationally recognized brand. - Collaborate cross-functionally with internal divisions and external partners to meet or exceed net sales and EBITDA goals. - Develop and implement comprehensive marketing strategies from concept to execution. - Manage project operations, ensuring alignment with brand goals through efficient stakeholder coordination. - Lead contract negotiations and implementations for media and supplier agreements. - Design and oversee marketing campaigns across all media channels. - Partner with creative teams for product design and development of new cigars and accessories. - Administer a six-figure brand marketing budget, optimizing fund allocation. Show less