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Strategic sales leader in the CPG industry with +10 years of experience.Expertise in Sales Planning, Forecasting, Account Management, Trade Management, Category Management, and Cross-Functional Partnerships.Passion for growing businesses through aggressive distribution plans, implementing new processes to improve efficiency & broader team alignment, and leveraging data driven stories.
Catalina Crunch
View- Website:
- catalinacrunch.com
- Employees:
- 73
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Sr. Sales DirectorCatalina CrunchMinneapolis, Mn, Us
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Regional Sales DirectorLotus Bakeries May 2021 - PresentLembeke, Flemish Region, BeRegional Sales Director managing national retailers Albertsons/Safeway and Target as well as West Coast regional retailers.Leading a team to grow the business through developing best-in-class retail partnerships, expanding distribution, and collaborating with brokerage partners to execute annual merchandising plans.Working cross functionally with Marketing and Supply Chain teams to properly forecast annual production and develop differential marketing programs to drive awareness and HH penetration. -
National Account ManagerLotus Bakeries Aug 2019 - May 2021Lembeke, Flemish Region, BeTeam Lead for Albertsons Safeway as well as managing several high growth retailers across the country. Working with multiple buyers at each account to grow the entire mainstream portfolio: cookies, spreads, and ice cream.Primary Responsibilities:- Manage trade funds and find most efficient spends- Work with a network of brokers and distributor representatives to manage promotional execution- Partner with customer to plan and execute annual merchandising plan- Maintain strong, trusting customer relationships - Drive distribution gains through new item reviews- Analyze trends both nationally and in market to identify voids and opportunities to drive growth
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Customer Account Manager IiGeneral Mills Nov 2016 - Aug 2019Minneapolis, Minnesota, UsCalling on four different retailers that co-own the super store industries warehouse.Partner with retailer to create and implement annual plans to drive growth across General Mills’ portfolio and participating categories. Primary focus on two largest categories: Cereal & Snacks.Primary Responsibilities:- Manage trade funds and find most efficient spends - Partner with customer to plan and execute annual merchandising plan- Maintain strong, trusting customer relationships - Drive distribution gains through new item reviews- Analyze trends both nationally and in market to identify voids and opportunities to drive growth -
Trade Planning ManagerGeneral Mills Jan 2016 - Nov 2016Minneapolis, Minnesota, UsManage trade funds and implement annual plan for General Mills’ Yogurt business at Walmart.Primary Responsibilities:- Manage annual trade budget- Partner with customer on merchandising strategy - Analyze national and Walmart trends to identify voids and opportunities for growth
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Business Category AssociateGeneral Mills Aug 2014 - Dec 2015Minneapolis, Minnesota, Us- Work with one of the largest and fastest growing grocers in the US- Analyze data trends to identify opportunities to drive volume growth through merchandising, distribution, and pricing initiatives- Create external sales decks and pitch new proposals and business updates to clients face to face- Provide insights to customer managers to take with them to sell directly to customers- Collect and Analyze data on new items to identify what the consumer responds to and how to replicate positive interactions
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Business Management AssociateGeneral Mills Aug 2013 - Aug 2014Minneapolis, Minnesota, Us
Jonathan Lugo Skills
Jonathan Lugo Education Details
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Texas Mccombs School Of BusinessMarketing
Frequently Asked Questions about Jonathan Lugo
What company does Jonathan Lugo work for?
Jonathan Lugo works for Catalina Crunch
What is Jonathan Lugo's role at the current company?
Jonathan Lugo's current role is Sr. Sales Director.
What is Jonathan Lugo's email address?
Jonathan Lugo's email address is jo****@****lls.com
What schools did Jonathan Lugo attend?
Jonathan Lugo attended Texas Mccombs School Of Business.
What are some of Jonathan Lugo's interests?
Jonathan Lugo has interest in Social Services.
What skills is Jonathan Lugo known for?
Jonathan Lugo has skills like Analysis, Organizational Leadership, Sales Presentations, Microsoft Excel, Microsoft Powerpoint, Data Analysis, Ac Nielsen, Marketing, Sales, Management, Consumer Products, Forecasting.
Who are Jonathan Lugo's colleagues?
Jonathan Lugo's colleagues are Jennifer Snow, Maricruz Ceballos Villa, Mikl Hajek, Rebecca Reichenbach, Armando Gonzalez, María Elena G., Brian Hanover.
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